David Hinckley

David Hinckley Email and Phone Number

Digital Content Strategist @ Big Bite Branding
Austin, TX, US
David Hinckley's Location
Austin, Texas, United States, United States
About David Hinckley

Throughout my professional career, I've worked in many different, somewhat distantly related roles. However, in recent years, I've learned to merge my experiences into a skill set that allows me to work as a copywriter, videographer, and graphic designer. In my most recent roles, I've spearheaded the production of SEO-optimized content, boosting client traffic and engagement significantly. My facility plays a pivotal role in ensuring client brands connect authentically with their audiences, underlining my dedication to crafting influential narratives and leveraging marketing analytics. I learned this mostly from doing work for free or turning hobbies into income, but I can't discount the rest of the work I've done either. But I've also worked in dental manufacturing, hospitality, and grocery departments, learning the unique workflows of people who were in those fields, and learning skills and traits that I apply to my current roles. For instance, I'm currently learning to become a UX designer, and the attention to detail and minute considerations that come with working as a lab technician have been valuable in the prototyping process. My experience working as a Game Master was invaluable for learning how to control social anxiety or nervousness when giving presentations as I would sometimes present 12 times a day to guests who needed a background and rules of each of the rooms. Finally, working as a grocery associate helped me establish methods of working across departmental teams. Where despite our individual roles if we had an issue in another department, we trained a baseline to assist each other and fill in the gaps of work that were needed to keep the store running flawlessly.

David Hinckley's Current Company Details
Big Bite Branding

Big Bite Branding

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Digital Content Strategist
Austin, TX, US
Employees:
2
David Hinckley Work Experience Details
  • Big Bite Branding
    Digital Content Strategist
    Big Bite Branding
    Austin, Tx, Us
  • Big Bite Branding
    Copywriter/Multimedia Project Manager
    Big Bite Branding Oct 2021 - Present
    United States
    •Recruited and managed contractors to complete client deliverables quickly and ensured they met our agency's quality standards.•Developed and executed SEO-optimized copy for blogs, social media, and email newsletters, leading to a 35% increase in website traffic and a 25% boost in social media engagement.•Crafted compelling marketing copy for various digital assets, contributing to a consistent brand voice across 5 partnered brands.•Launched several successful newsletter and SMS campaigns, resulting in a 10-20% increase in e-commerce sales for associated brands in the clothing and lifestyle industry, Including the Big Bite newsletter, the "Takeout Times".•Assisted in the design, development, and writing of SEO-optimized websites for half a dozen clients using tools such as Figma, Framer, Canva, and Webflow. Clients include 5-Tek Medical, Acreaus Microtrenching, and Onirik.
  • Hudson Orthodontics
    Marketing Coordinator
    Hudson Orthodontics Apr 2021 - Jun 2024
    United States
    • Ideated, Produced, filmed, and edited content for major social media platforms, focusing on consistent organic growth, aiming for steady 2% growth monthly.• Drove user engagement on major social platforms, Instagram and Facebook up from .75% to 5-7% using organic growth strategy. Wrote and sent SMS follow-ups to 8-12 patients weekly and wrote media copy across the practice's social media accounts.• Completed a CRM strategy, involving competitive research and benchmarking to understand how the competition approached marketing, identified and tracked KPIs, and fostered a better understanding of the client pool.• Maintained relationships with vendors to continue physical marketing initiatives, including Bus Ads, pop-up events, and banners.• Assisted the lead lab tech in orthodontic appliance fabrication when the workload required.
  • Hudson Orthodontics
    Laboratory Technician
    Hudson Orthodontics Dec 2020 - Jun 2024
    Springfield, Virginia, United States
    • Led initiatives to refine and standardize digital workflows, involving 3D printing and CNC machining, enabling same-day, in-house delivery for certain types of appliances.•Prepared preliminary treatment plans for a 7-16 cases on a weekly basis, preparing them for final review by the house Orthodontist.•Collaborated with a cross-functional team to schedule appointments and deliveries in a manner considerate of the patient's needs and lead times on appliances.
  • Wegmans Food Markets
    Grocery Associate
    Wegmans Food Markets Sep 2018 - Jan 2021
    Tysons Corner, Virginia, United States
    • Maintained optimal inventory of all products within my department, by utilizing sorting dollys and QR readers in the back house to log any movement of inventory to the front of house.• Displayed intimate knowledge of my department and excellent cross-departmental communication skills to assist customers during their visit and assist them in finding their preferred products.• Collaborated with a multi-part team that had the autonomy to delegate tasks to one another to complete our duties quickly and efficiently.
  • Rover.Com
    Dog Sitter
    Rover.Com Nov 2018 - Oct 2020
    Alexandria, Va
    • Provide daily care and attention to dogs, including feeding, walking, and administering medication if needed.• Ensured the safety and well-being of dogs under my care by monitoring for any signs of illness or injury.• Regular communication with pet owners is key to my role. I keep them updated on their dog's well-being and address any concerns or questions they may have.• Foster positive relationships with dogs by providing plenty of playtime, exercise, and affection.
  • Escape Room Live, Llc
    Game Master/Set Technican
    Escape Room Live, Llc Feb 2017 - Apr 2020
    Alexandria Va
    • Welcome guests to the escape room experience and provide an overview of the game rules. answer any questions they may have, and prompt them on their game objectives.• Utilizing a built-in camera network, observe the players during the game, ensuring they stay on track, follow the rules, and provide clues or hints when necessary.• Performed maintenance and repairs on over 10 intricate game sets weekly, maintaining 100% uptime of all escape room games during operating hours.• Managed technical operations for multiple escape room games, reducing reset and refurbish times by 20%, ensuring seamless back-to-back game experiences for customers.• Troubleshot and repaired mechanical and electronic components within 30 minutes, resulting in a 98% customer satisfaction rating and minimizing downtime during live events.• Reduced game part replacement costs by 15% through efficient inventory management and timely maintenance of critical game components.• Handled technical issues for over 500 live game sessions, maintaining high performance and functionality, contributing to an increase in repeat customer bookings by 15%..
  • Toys
    Sales Associate
    Toys"R"Us Oct 2016 - Feb 2017
    Alexandria Va
    • Welcome customers to the store, offer assistance in locating products and answer any questions they may have regarding merchandise.• Help customers find products that meet their needs, offer product recommendations, and provide information about products.• Maintain the store: Keep the store organized, clean, and tidy, ensuring that merchandise is properly displayed and stocked on the shelves.• Processed customer transactions accurately and efficiently, handling cash, credit, and debit transactions, and ensuring the till is balanced at the end of the shift.• Achieve or exceed sales targets, upsell products, and add-on items to the customer's purchase to increase sales revenue, especially during lean, off-seasons.

David Hinckley Education Details

Frequently Asked Questions about David Hinckley

What company does David Hinckley work for?

David Hinckley works for Big Bite Branding

What is David Hinckley's role at the current company?

David Hinckley's current role is Digital Content Strategist.

What schools did David Hinckley attend?

David Hinckley attended George Mason University, Northern Virginia Community College.

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