As Principal Product Manager at Interfirst Mortgage Company, I have been instrumental in directing product strategy and development across seven teams, successfully launching new portals for borrowers, internal use, and realtors/loan officers. My leadership has facilitated the company's transition from third-party software reliance to robust, internally developed solutions, significantly reducing costs and enabling reinvestment into organizational growth. I've mentored the product team in industry best practices, fostering professional development and enhancing team performance. By championing the adoption of Agile methodologies, I scaled our framework from a single team to supporting multiple teams with over 100 employees. I also established a new process for delivering sprint release summaries to stakeholders, introducing a new level of transparency and fostering increased adoption of newly developed products throughout the business. My role has been pivotal in refining the product roadmap, setting up effective backlog prioritization, and instructing the team in meticulous development of requirements for user stories, features, and epics, thereby enhancing our product development processes.

During my tenure at CIC Plus, I successfully led the development of the Affordable Care Act insurance product from the ground up, delivering 12 million 1095-C health insurance eligibility forms to employees in the project's first year. By working closely with Marketing and Strategic Alliance teams, I expanded our product offerings, resulting in a substantial logo increase over two years with a key partner. I spearheaded the design, development, and launch of the company's client support portal in Salesforce, which led to a decrease in product support tickets. I established key performance metrics to drive efficiency and crafted a strategic roadmap aligned with company objectives, regularly presenting departmental updates to the Executive Team and wider company audience. Leading the UI/UX team, I gathered system feedback from clients and prospects, enhancing the design and functionality of our B2B product, which facilitated the distribution of online and printed year-end forms to over 20 million employees. Throughout my role, I supported multiple teams in prioritizing and managing the product backlog by implementing industry best practices for Agile software development.

Define strategy, prioritize resources, and envision and execute product marketing solutions to improve competitive position, increase growth and profitability, and ensure technology leadership. Advise and collaborate with User Experience and Technology teams to set product requirements, and ensure product changes meet tactical and strategic corporate objectives, while exceeding client expectations. Oversee market research, identify customer needs, and adjust product strategy to meet business goals.Noteworthy Accomplishments:• Launched product ahead of schedule, eliminating major obstacles at the UI and UX levels, by leading onshore/offshore teams to deploy product upgrades to MVP stage.• Increased usage rate by redesigning and implementing a new ordering process that led to paid customer conversion via marketing efforts.• Enhanced senior management’s decision-making capabilities by creating user reports and setting up Google Analytics reporting to capture customer usage data to measure advertising effectiveness.• Created product consistency by identifying and resolving business and client problems, detecting the root cause, correcting shortfalls, deploying product roadmap, and developing a cost-effective prevention plan.• Reduced response time to customer inquiries by redefining the workflow system and ticket escalation.• Mitigated risk by developing and implementing a fraud prevention plan, reviewing processes in place within product to determine necessary fixes, and directing development team to solve business issues.• Gained profitable market share by completing detailed market analysis, designing key features, and developing differentiation against key competitors to distinguish product in the marketplace.• Optimized marketing strategy by outlining success metrics goals, reviewing progress, and identifying trends, gaps, and risks to highlight cost drivers and marketing key performance indicators.

Energized web presence for start-up by developing company website from ground up, generating revenue of more than $7 million annually. Conducted competitive research and explored new market possibilities. Orchestrated product discovery and delivered solution for business problems. Owned product roadmap for continuous product improvement. Defined business, functional, and technical requirements for the product. Noteworthy Accomplishments:• Maximized productivity, cut costs, and reduced overhead by developing new processes for Just-In-Time inventory control system, which tripled order shipments from 400 to 1200 orders per day.• Dramatically improved access to information and decreased time on call by creating customer service software that consolidated information from multiple sources into one central location.• Virtually eliminated errors and decreased order processing time from 1 day to 1.5 hours by creating and implementing an automated order processing software solution.• Directly contributed to revenue growth, earning a top spot on the Inc. 500/5000 listing.

Developed and implemented standard operating procedures and processes for all aspects of business operations. Supervised the hiring of new loan officers, increasing the staff to 14.Noteworthy Accomplishments:• Improved customer return rate by 180% by developing a marketing strategy to reach out to former clients through the use of print and email campaigns.• Secured funding of more than $100 million in loans by defining and monitoring key performance indicators and establishing short- and long-term strategic profitability and growth plans.• Increased the number of clients by 46% through the expansion of the product portfolio.