David Lewis Email & Phone Number

Ottawa, On, Ca

Ottawa, On, Ca

Gatineau, Quebec, Canada

Lead enterprise-wide web analytics, providing data-driven insights to key stakeholders using user-friendly reports. Recipient of the 2024 Government of Canada Individual Achievement award for Analytics Excellence. Key Achievements: – Established and lead web performance management services for almost 10,000 pages of content using Siteimprove, Google Analytics/Search Console, Adobe Analytics, and Government of Canada website user survey data – Successfully led procurement and implementation of Siteimprove as the departmental enterprise analytics and content quality solution – Deliver analytics training and support to 90+ users – Annually produce 300+ specialized analytics reports using user-friendly templates – Served as project manager for the strategic renovation of ISC’s highest-traffic service content ("Indian Status" - representing 25% of website traffic), resulting in clearer content and an improved user experience

Ottawa, Canada Area

Transformed ISED's digital analytics capabilities by rebuilding and leading the web analytics team, implementing an enterprise-wide analytics and content quality solution, and developing digital governance processes and documentation. Key Achievements: – Established and managed analytics and content quality tracking for 100,000+ web pages, while providing clear, detailed, strategic insights and performance metrics to content owners and stakeholders – Successfully led procurement and implementation of Siteimprove – Built and delivered analytics training to support 200+ users across the department – Provided strategic direction on content optimization and digital transformation initiatives to senior leadership – Authored digital policies, standards, and best practice documents

Ottawa, Canada Area

Led web communications strategy for Canada's nuclear regulator. Drove digital transformation initiatives while ensuring clear communication of complex content to diverse stakeholders. Key Achievements as Senior Web Communications Advisor (2009-2019): – Spearheaded comprehensive redesign of both external and internal websites, managing diverse stakeholders including content owners, IT teams, and vendors – Established the organization’s first analytics-driven content strategy, delivering data-informed insights to senior leadership through custom dashboards and reports – Led centralized web publishing operations, coordinating complex workflows between strategic communications and content publishers Key Achievements as A/Director, Creative Services Division (2018): – Led 13-person multidisciplinary creative team through significant organizational transition, supporting service excellence across all creative services functions

Ottawa, Canada Area

Co-led strategic policy development on the renovation of the First Nations’ Housing Policy initiative, fostering collaboration between government stakeholders and First Nations communities to create culturally responsive solutions. Key Achievements: – Co-led national First Nations Housing Policy Renewal initiative, engaging multiple government divisions and First Nations groups across Canada – Built effective relationships with diverse stakeholders including First Nations communities, other government departments, and regional offices – Authored policy documents and delivered strategic recommendations for senior management on complex housing challenges

Halifax, Canada Area

Served as liaison between Statistics Canada and Indigenous communities in Atlantic Canada, building statistical capacity and ensuring effective 2006 Census engagement while respecting community protocols. Key Achievements: – Developed and delivered customized statistical solutions for Indigenous communities and organizations across Nova Scotia and Newfoundland & Labrador – Led regional 2006 Census outreach strategy for Indigenous communities, designing culturally appropriate print and electronic communication materials leading to enhanced Census participation – Served as Atlantic region spokesperson for 2006 Census, managing media relations and public communications – Established and delivered training programs for on-reserve Census liaisons, strengthening local capacity for data collection

Halifax, Canada Area

Led digital marketing and communications initiatives for a diverse portfolio of accounts. Specialized in converting traditional marketers into digital advocates through strategic guidance and measurable results. Key Achievements: – Transformed Bell/Aliant ($500,000+ annual billing) from digital skeptic to digital champion through strategic implementation of data-driven marketing solutions – Designed and executed digital marketing strategies and built analytics-driven reports to show ROI and build client confidence – Consistently exceeded client expectations through a combination of technical expertise, strategic business understanding and top-tier client service

Fredericton, New Brunswick

Designed enterprise e-learning solutions while providing strategic market research to inform business development initiatives to senior leadership. Key Achievements: – Developed custom e-learning solutions for enterprise clients across multiple sectors – Conducted comprehensive retail sector analysis for new business development and provided strategic recommendations to senior management on new opportunities

Fredericton, New Brunswick / Mount Laurel, New Jersey

Spearheaded the organization's digital transformation, moving them from traditional to online communications channels. Key Achievements: – Designed and launched the company's first website, establishing its digital presence – Led transition from print to digital communication methods – Developed innovative online learning experiences and interactive web content to increase the understanding of the organization’s products

Fredericton, New Brunswick

Led a digital e-learning company through substantial expansion while securing a major contract and building high-performing teams. Key Achievements: – Secured and executed $1.5M+ flagship e-learning project – Scaled organization from 6 to 36 employees in eight months, including instructional designers, developers, and project managers – Established comprehensive operational framework overseeing sales, quality assurance, project delivery, human resources, and client service functions – Built strategic client relationships through period of explosive growth – Led the organization at North American trade shows

Redwood City, California

Led global product adoption of NetObjects’ Fusion web design software through a one-on-one trial user program, managing a team across four countries while exceeding conversion targets. Key Achievements: – Engaged with 6,000+ users using a customized, personal engagement strategy and achieved 200%+ ROI by converting trial users into paying customers –Successfully managed a global team based in Canada, US, Australia, and Denmark