David Lewis Email and Phone Number
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Senior digital strategist with 20+ years of expertise in web analytics and web content optimization. Proven history of delivering enterprise-wide solutions and leading digital transformation initiatives. Currently managing web performance management across Indigenous Services Canada, Crown-Indigenous Relations and Northern Affairs Canada (and three other departments), overseeing almost 10,000 pages of content, supporting 90+ users, and delivering 300+ analytics data requests annually. Recognized for excellence in analytics leadership, including a 2024 Government of Canada individual achievement award. Successfully led major digital initiatives including the procurement of enterprise analytics and content quality solutions, and countless content renovations on a wide variety of topics. Earlier private sector experience includes leading organizational digital transformation, scaling a digital team from 6 to 36 employees, and securing and delivering a $1.5M+ e-learning project.Core strengths: – Strategic web analytics and data-driven storytelling – Cross-functional team building and project management – Enterprise-level digital solutions implementation – Stakeholder engagement and long-term relationship building – Effective problem-solving using experience, research and insight – Technical training delivery to diverse user segments
Indigenous Services Canada | Services Aux Autochtones Canada
View- Website:
- ssc-spc.gc.ca
- Employees:
- 5184
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Sr. Advisor - Digital Communications And Lead – Web Performance ManagementIndigenous Services Canada | Services Aux Autochtones CanadaOttawa, On, Ca
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Senior Advisor — Web Strategy And Content Design Team / Web AnalyticsIndigenous Services Canada | Services Aux Autochtones Canada Apr 2022 - PresentGatineau, Quebec, CanadaLead enterprise-wide web analytics, providing data-driven insights to key stakeholders using user-friendly reports. Recipient of the 2024 Government of Canada Individual Achievement award for Analytics Excellence. Key Achievements: – Established and lead web performance management services for almost 10,000 pages of content using Siteimprove, Google Analytics/Search Console, Adobe Analytics, and Government of Canada website user survey data – Successfully led procurement and implementation of Siteimprove as the departmental enterprise analytics and content quality solution – Deliver analytics training and support to 90+ users – Annually produce 300+ specialized analytics reports using user-friendly templates – Served as project manager for the strategic renovation of ISC’s highest-traffic service content ("Indian Status" - representing 25% of website traffic), resulting in clearer content and an improved user experience -
Senior Advisor — Web Communications / Lead, Web AnalyticsInnovation, Science And Economic Development Canada Jun 2019 - Mar 2022Ottawa, Canada AreaTransformed ISED's digital analytics capabilities by rebuilding and leading the web analytics team, implementing an enterprise-wide analytics and content quality solution, and developing digital governance processes and documentation. Key Achievements: – Established and managed analytics and content quality tracking for 100,000+ web pages, while providing clear, detailed, strategic insights and performance metrics to content owners and stakeholders – Successfully led procurement and implementation of Siteimprove – Built and delivered analytics training to support 200+ users across the department – Provided strategic direction on content optimization and digital transformation initiatives to senior leadership – Authored digital policies, standards, and best practice documents -
Senior Advisor — Web Communications / Web Analytics — Strategic Communications DirectorateCanadian Nuclear Safety Commission Feb 2009 - Jun 2019Ottawa, Canada AreaLed web communications strategy for Canada's nuclear regulator. Drove digital transformation initiatives while ensuring clear communication of complex content to diverse stakeholders. Key Achievements as Senior Web Communications Advisor (2009-2019): – Spearheaded comprehensive redesign of both external and internal websites, managing diverse stakeholders including content owners, IT teams, and vendors – Established the organization’s first analytics-driven content strategy, delivering data-informed insights to senior leadership through custom dashboards and reports – Led centralized web publishing operations, coordinating complex workflows between strategic communications and content publishers Key Achievements as A/Director, Creative Services Division (2018): – Led 13-person multidisciplinary creative team through significant organizational transition, supporting service excellence across all creative services functions -
Senior Program Analyst — Infrastructure DirectorateIndigenous And Northern Affairs Canada Apr 2007 - Feb 2009Ottawa, Canada AreaCo-led strategic policy development on the renovation of the First Nations’ Housing Policy initiative, fostering collaboration between government stakeholders and First Nations communities to create culturally responsive solutions. Key Achievements: – Co-led national First Nations Housing Policy Renewal initiative, engaging multiple government divisions and First Nations groups across Canada – Built effective relationships with diverse stakeholders including First Nations communities, other government departments, and regional offices – Authored policy documents and delivered strategic recommendations for senior management on complex housing challenges
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Communications Advisor (Indigenous Community Liaison) — Communications BranchStatistics Canada Nov 2005 - Apr 2007Halifax, Canada AreaServed as liaison between Statistics Canada and Indigenous communities in Atlantic Canada, building statistical capacity and ensuring effective 2006 Census engagement while respecting community protocols. Key Achievements: – Developed and delivered customized statistical solutions for Indigenous communities and organizations across Nova Scotia and Newfoundland & Labrador – Led regional 2006 Census outreach strategy for Indigenous communities, designing culturally appropriate print and electronic communication materials leading to enhanced Census participation – Served as Atlantic region spokesperson for 2006 Census, managing media relations and public communications – Established and delivered training programs for on-reserve Census liaisons, strengthening local capacity for data collection -
Senior Account Executive — DigitalExtreme Group (Now Arrivals & Departures) Nov 2003 - Nov 2005Halifax, Canada AreaLed digital marketing and communications initiatives for a diverse portfolio of accounts. Specialized in converting traditional marketers into digital advocates through strategic guidance and measurable results. Key Achievements: – Transformed Bell/Aliant ($500,000+ annual billing) from digital skeptic to digital champion through strategic implementation of data-driven marketing solutions – Designed and executed digital marketing strategies and built analytics-driven reports to show ROI and build client confidence – Consistently exceeded client expectations through a combination of technical expertise, strategic business understanding and top-tier client service
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Senior Client Executive — Global Industry GroupProvinent E-Learning (Formerly Content Alive) Jun 2002 - May 2003Fredericton, New BrunswickDesigned enterprise e-learning solutions while providing strategic market research to inform business development initiatives to senior leadership. Key Achievements: – Developed custom e-learning solutions for enterprise clients across multiple sectors – Conducted comprehensive retail sector analysis for new business development and provided strategic recommendations to senior management on new opportunities
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Digital Communications SpecialistFront Porch Digital (Formerly Formal Systems Inc.) Sep 1998 - Nov 2002Fredericton, New Brunswick / Mount Laurel, New JerseySpearheaded the organization's digital transformation, moving them from traditional to online communications channels. Key Achievements: – Designed and launched the company's first website, establishing its digital presence – Led transition from print to digital communication methods – Developed innovative online learning experiences and interactive web content to increase the understanding of the organization’s products
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Vice President — Client ServicesEngage Interactive Inc. (Canada) Jan 2001 - Apr 2002Fredericton, New BrunswickLed a digital e-learning company through substantial expansion while securing a major contract and building high-performing teams. Key Achievements: – Secured and executed $1.5M+ flagship e-learning project – Scaled organization from 6 to 36 employees in eight months, including instructional designers, developers, and project managers – Established comprehensive operational framework overseeing sales, quality assurance, project delivery, human resources, and client service functions – Built strategic client relationships through period of explosive growth – Led the organization at North American trade shows
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Manager/Product Evangelist – “The Netobjects Fusion Launchpad Project”Netobjects Inc. Sep 1999 - Jan 2001Redwood City, CaliforniaLed global product adoption of NetObjects’ Fusion web design software through a one-on-one trial user program, managing a team across four countries while exceeding conversion targets. Key Achievements: – Engaged with 6,000+ users using a customized, personal engagement strategy and achieved 200%+ ROI by converting trial users into paying customers –Successfully managed a global team based in Canada, US, Australia, and Denmark
David Lewis Skills
David Lewis Education Details
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Journalism
Frequently Asked Questions about David Lewis
What company does David Lewis work for?
David Lewis works for Indigenous Services Canada | Services Aux Autochtones Canada
What is David Lewis's role at the current company?
David Lewis's current role is Sr. Advisor - Digital Communications and Lead – Web Performance Management.
What is David Lewis's email address?
David Lewis's email address is da****@****dge.com
What schools did David Lewis attend?
David Lewis attended Langara College.
What skills is David Lewis known for?
David Lewis has skills like Project Management, Strategic Communications, Corporate Communications, Copywriting, Online Marketing, Communications Planning, Social Media Marketing, Web Design, Crisis Communications, Strategy, Management, Media Relations.
Who are David Lewis's colleagues?
David Lewis's colleagues are Wayne Parent, Tiago R., Hardeep Singh, Michael Hovila, Basma Delaimi, Carmen Soponos-Negru, Kinson Lin.
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David Lewis
Managing Telecom-Media-Technology Businesses And Strategy Development Teams To Bring Innovative New 5G-Ntn + Direct-To-Device Mobile Connectivity Solutions To Rural / Underserved Communities & MarketsCanada3rogers.com, cb2sat.com, terrestar.ca -
David Lewis
Toronto, On
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