David Hatcher Email & Phone Number

Manage the global distribution of Sony's digital televisions catalog

- Managing the ongoing workflow for Digital Television programming under the direction of the Director. - Define, develop, launch and document Value Added Material (VAM) feeds infrastructure- Working to discover and build new business for Sony Pictures Home Entertainment

- Documented the Digital Networks Group electronic media delivery process to Sony owned website, Crackle.com and partners (YouTube, MySpace, Hulu)- Managed the media distribution process from receiving video from producer through to partner delivery- Created Project Requirement Documents (PRD) for features and upgrades to Crackle.com- Digital Networks Group project manager for the first stages of the Sony corporate wide digital backbone initiative, taking all Digital Networks video assets and metadata and importing into Anystream Agility for automated delivery to partners- Created business process and associated documentation for the new automated workflow, trained all Sony groups involved in electronic media distribution on the new work flow- Managed the website and video player redesign of Sony’s video website www.Crackle.com- Created Business Requirement Documents (PDR), Core Requirement Docs, managed QA team in creating Use Case Models, created and managed the project plan- Managing all phases of partner video syndication with sites such as YouTube, Break, Boxee and BIVL

- Manage projects for DirecTV.com using SDLC and both the Waterfall and Agile methodologies- Work closely with DirecTV Executives, Business Analysts, Operations, Development and QA managers to document, code, test and release website enhancements, internal tool upgrades and defect fixes- Managed the DirecTV.com ADP and BEA WebLogic upgrade through to its successful completion- Following the DirecTV SDLC and website release methodologies ensure that all documentation, notifications, development, testing and sign offs meet company standards- Use tools such as PlanView and SharePoint to manage requirements, share project and release status with peers and managers, schedule site updates with other departments and as a repository for project management documentation- Part of a team working to streamline business process and RDM by using Borland tools such as Caliber and Together

- Manage multiple teams of 5 or more consisting of web designers, programmers, marketing managers and DBAs in their day to day activities using SDLC methodologies- Developed marketing plans and initiatives to boost awareness and sales- Meet and interact with high profile clients on a daily basis to gather requirements, discuss issues, plan marketing strategies and give project and budget status. - Create and maintained business processes for QA and production deployment, software development standards, project management and reporting guidelines, support guidelines, and product QA- Acted as Project Manager and Account Manager for client such as Eastbay.com, NaturesWay.com and AC Moore- Manage website development projects for eCommerce, the display of SAP sales report data on the web, intranets and boutique-like celebrity content sites- Working closely with other PMs we completely revamped the Guidance PM methodology- Experienced in managing off-shore development teams

- Managed team of 5 web designers/programmers in their day to day activities using SDL methodologies during an aggressive development schedule.- Wrote detailed functional specifications to build online streaming video entertainment site. - Along with programmers and designers, created design and technical specifications, site maps, story boards. - Created and maintained business processes for QA and production deployment, software development standards, project management and reporting guidelines, support guidelines, and product QA- Involved in creating production environment, QA environment, and development environment- Using MS Project, created and maintained project plan throughout software development lifecycle. - Created weekly management reports on development progress and needs

- Reporting directly to the CEO, managed design and production of B2B and B2C websites.- Managed day-to-day assignments for a team of six designer/programmers as well as consultants in India. - Worked with Account Executives on initial consultations and needs assessment with clients in the entertainment, restaurant, interior design, and retail industries.- Along with programmers and designers, created design and technical specifications. - Created all project management documentation, project kick off letters, needs assessment summaries, project status notices, sign off forms and managed project budget.- Worked closely with clients on phase 1 site mockups and phase 2 beta testing of site prototype. Met with clients on weekly or bi-weekly basis to ensure client’s vision became a reality on the web. - Created and managed new web based change request process to streamline client requests

- Using PMI methodologies produced project plans and managed change orders for proprietary web based newspaper ad placement software. - Managed projects, utilizing the RUP methodologies, throughout the software development lifecycle (CRM and SAP projects), set and met milestones, established change request procedures, assisted, managed, and mentored programming and QA staff. - Designed templates and wrote detailed business and technical requirement documentation for new products and product enhancements. - Successfully managed large-scale projects using internal and external IT teams for LA Times, Chicago Tribune, Orlando Sun Sentinel, and other publications.

- Managed projects for Columbus Imaging Center, Kearny Medical Center, Norfolk County Hospital, and others. Created and established all project policies and procedures and technical documentation using PMI methodologies, including project proposals, project “blueprints”, change orders, interface specifications and user documentation for proprietary web based radiology information system, patient scheduling system and voice recognition dictation system. - Managed interface using HL7, software development, and radiologist, transcriptionist, and administrator training. - Followed up with clients and business partners to determine client satisfaction.

- Organized proprietary web based investment manager software implementations for clients from kick off to sign off and all steps in between. - Met with clients to gather data and present needs assessments and project budget to upper management. - Assigned consultants for on-site installation, data migration and client training. Oversaw client software conversions and upgrades. - Developed templates for all project documentation and project plans using PMI methodology.- Followed up with project completion and sign off documentation. - Designed and created an internal website, using MS FrontPage, for consultant use. - Successfully completed intensive product and market (Fixed Income, international and domestic trading) training course at top 5% of class.

- Managed 7 Applications Engineers and the implementation team in multiple ongoing web based facilities management projects. - Organized client visits, performed needs assessments, wrote technical specifications, created project plans and maintained project budgets. - Reviewed business plans and instituted project management and implementation procedures. - Assisted upper management in creating project management methodology when none existed. Wrote much of the methodology documentation with assistance from an outside consultant. - Client projects managed included Yahoo!, Siemens, and other large firms.

- Managed consulting and integration for all 6 Thomson Financial ESG electronic trading products, for the western half of the US. - Responsibilities included constant customer interaction, providing support for financial industries throughout the US and Canada, integration of mainframe systems to PC and/or host mainframes, and writing customer documentation using PMI methodology.- Analyzed client systems and proposed integration plans. - Wrote data and testing specifications for integration tasks.- Acted as product manager for Thomson AutoMatch for approximately 10 months during Beta testing and initial release. During this time took sole ownership of all AutoMatch projects and development of added features using SDLC methodologies. Trained field personnel on product to in turn train customers. Created user, installation and training documentation for product. - Managed support and development teams located in Boston, MA.

- Responsible for integrating PC based systems with various hospital networks and/or mainframes mostly using HL7. - Managed on-site training, product installations, and created off-the-shelf interfaces with numerous hospital systems. - Successfully designed, coded, and QA’d scripting program for field personnel to use for on-site interfaces. - Additionally responsible for the supervision of two Application Engineers and assisted in the management of seven support technicians. Managed day-to-day activities as well as created escalation procedures, user documentation, phone support guidelines, and user documentation. - Used Lotus Notes extensively to communicate and coordinate projects.

- Developed, QA’d, and supported company software products used in health care and hospital operations. - Traveled to client sites throughout the US to perform installations, upgrades, debugging, user training and programming, testing, and installing HL7 interfaces. - Customized programming for proprietary database, GUI interfaces, version upgrades, and database maintenance. - Also responsible for account setup and maintenance of new software releases.