* Affiliate Network Transformation: Led the change from the media department to a new affiliate network focused on lead generation, SMS marketing, and telemarketing lists. This included making internal changes, finding new partners, and making sure everything worked well.* E-mail marketing: more than 100 million email sent per month taking personally care of the deliverability which includes monitoring the IP and sender reputation and supervising the whitelisting* Team Leadership and Support: Managed and helped a team of over 10 people. Gave advice and help to improve their work and reach our business goals.* Revenue Generation and Profit Maximization: implementing strategic initiatives to enhance revenue streams and optimize operational efficiency. This included identifying new monetization opportunities, negotiating favorable contracts, and managing budget allocations effectively.* Media Planning and Strategy Development: Developed comprehensive inbound (CRM) and outbound (Prospect) media plans to drive customer acquisition and engagement. Crafted strategic marketing strategies tailored to target audience segments, leveraging data-driven insights and market trends.* Cross-Functional Collaboration: Collaborated closely with cross-functional teams, including sales, marketing, and product development, to align media strategies with overall business objectives. Facilitated seamless communication and coordination to ensure the successful execution of integrated marketing campaigns

* Achieving Growth Objectives: Successfully met and exceeded growth targets for the affiliate network and overall business. Developed and executed strategies to expand our reach, increase revenue streams, and strengthen our market position. This included setting clear objectives, establishing milestones, and continuously evaluating progress towards our goals.* KPI Monitoring: Oversaw the tracking and analysis of key performance indicators (KPIs) to measure the success of our affiliate network and marketing campaigns. This included monitoring metrics such as conversion rates, click-through rates, and customer acquisition costs to identify areas for improvement and optimization.* Affiliate and Client Recruitment: Managed the process of finding new affiliates and clients to work with. This involved reaching out to potential partners, negotiating agreements, and ensuring a smooth onboarding process for new collaborators.

Creating and planning cross-channel performance campaigns:* Email marketing* Retargeting* SMS* Telemarketing

I managed affiliate relationships to maximize the margin of individual business lines. Specifically, I personally handled:* Selection and purchase of ad spaces* Preparation of reports for clientsSince 01/2013, I have been responsible for training all affiliate managers across all locations (Barcelona / Paris / Rome).

I coordinated various promotional and communication initiatives:* Organized business meetings in luxury venues domestically and internationally, managing bookings, incentive programs, and teambuilding activities for the BNL - BNP Paribas Group.* Planned advertising campaigns (ATL & BTL), including copy strategy development and media buying, for clients such as the Health Minister and Veratour.* Supervised nine concerts (average attendance: 3000 people) featuring international artists as an on-field supervisor for the Labour Minister. Responsibilities included liaising with authorities for permissions, overseeing stage assembly and logistics, and artist hospitality.