Digital Metrics S.r.l.

Founded in Rome in 2006, Digital Metrics brings together professionals who have accompanied prestigious companies such as J. Walter Thompson, CTS, ENI, La Gardenia, Ariston, Telecom Italia, Buffetti, Intesa Sanpaolo, Procter & Gamble to the European web, creating innovative case histories and international award. Our Senior Partners have been the pioneers of Italian Direct Marketing, Database Building and Data Quality. Digital Metrics owns Mail Maker; the multi-channel One-to-One platform positioned at the center of its relationship marketing and permission marketing infrastructures. With the Geko ADV brand, since 2009 we have also been a concessionaire for Performance Media. We manage one of the main Italian DB prospects approved for direct marketing via email and mobile. We respond to the marketer's need in the multi-channel and multi-device era, with geo-localized lead generation services for the physical store, telemarketing, and online sales channels. We are firmly positioned among the main national players of Performance Media, also thanks to the affiliation circuit which allows the diffusion of Campaigns and Prize Competitions on over 30 million contacts. In 2017, to support the growth in demand for performance lead generation services, we opened the new Geko ADV office in Milan.