I help clients understand how to measure their online campaigns correctly so that they can easily report on their business KPIs. Client size varies from niche UK only clients to large global multi-product implementations.I help build out collateral for new features that our clients use, as well as creating templates which can be used for Discovery Questionnaires, reporting queries, readiness for 3rd Party Cookie Deprecation (3PCD), Consent Mode V2, etc.I am an internal escalation point to help colleagues troubleshoot issues before they are escalated to our technology partners. I cover various issues such as account hierarchy, product integrations, discrepancies, user access, conversion tracking and many others.I have worked with technology partners such as Google to build out reports to proactively highlight potential spikes in fees before they become an issue for our paying clients. The output can be used for any client using the product so it is easy to build at scale.

Jellyfish is proud to have been chosen as a DoubleClick Certified Marketing Partnership - it means Google consider us a trusted partner to to provide the implementation, training, and support needed to be successful with the DoubleClick platform. We build and deliver various training sessions based on the DoubleClick Digital Marketing suite including:* DoubleClick Bid Manager/DV360* DoubleClick Campaign Manager/CM360* Audience activation* Advanced reporting including Data Transfer based analysis* Benefits including de-duplicated reporting and cross-stack integrations of using the GA, CM360, DV360, SA360 and Studio

Extensive consulting expertise (pre-sales and post-sales) on the following products:* DoubleClick Bid Manager/DV360* DoubleClick Campaign Manager/CM360* Audience Center* Conversion tagging strategy and best practises* Advanced reporting including unified Data Transfer/log files analysisI also worked on various internal projects including:* Upskilling new starters* Outsourcing reactive tasks to external vendors* Integrating existing products such as DCM with new products such as Bid Manager

I was the lead consultant/support team manager of Bluestreak in the UK. I ran the team that looked after both the email platform (IonMail) and the 3rd party adserving solution (Ion).