David Murray

David Murray Email and Phone Number

Founder and Practitioner @ Optikal Ink
United Kingdom
David Murray's Location
United Kingdom, United Kingdom
About David Murray

Creative and results-driven media professional with 13+ years of experience representing iconic UK brands. Renowned for surpassing commercial targets through strategic planning, innovative thinking, and cultivating strong relationships at all levels. Passionate about: Data, Video, Publishing, Programmatic, and Ad Tech.Deeply committed to the belief that a meaningful connection with an audience/user is key for driving real outcomes and ROAS for advertisers.

David Murray's Current Company Details
Optikal Ink

Optikal Ink

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Founder and Practitioner
United Kingdom
David Murray Work Experience Details
  • Optikal Ink
    Founder And Practitioner
    Optikal Ink
    United Kingdom
  • Kindred
    Business Development Director
    Kindred Oct 2024 - Present
    London Area, United Kingdom
    Kindred is the world's first scaled Commerce Media Network.One single scaled technology stack that enables advertisers to leverage shopper data at scale to drive ROAS on the open web.
  • Veraviews
    Consultant Demand Director
    Veraviews Jan 2023 - Oct 2024
    London, England, United Kingdom
    VeraViews is an end-to-end video solution built on open ledger technology driving transparency and immutability throughout the supply chain by utilising AI & Machine Learning. Key successes:• Spearheaded the ‘Go To Market’ launch driving rapid market awareness across the UK and Europe.• Exceeded annual demand (SSP, DSP, Ad Network) partner acquisition targets within just two months, accelerating revenue growth.• Orchestrated two high-profile media events at Cannes Lions, attracting 70+ senior industry leaders, fostering key partnerships, and enhancing brand visibility.• Developed and executed a forward-thinking commercial strategy to capitalise on emerging opportunities within the Web3 ecosystem.• Managed and optimised the daily operations of an external marketing agency, ensuring alignment with business objectives and campaign effectiveness.
  • Official Charts Company
    Digital Commercial Lead
    Official Charts Company Jan 2018 - Jan 2023
    London, United Kingdom
    Officialcharts.com is the digital home of the historic UK Official Charts as heard on BBC Radio 1 for over 60 years. Key Successes:• Achieved 40% revenue growth by implementing a video-first strategy, enhancing both engagement and monetisation.• Optimized ad stack across formats and partners, reducing site load times by 145%, improving performance and user experience.• Spearheaded the company’s first cross-platform digital creative media campaign, successfully pitching and executing an industry-first solution.• Co-developed and launched a fully monetized podcast series, driving new revenue streams and expanding audience reach.
  • Scoota
    Account Director
    Scoota Mar 2017 - Jul 2017
    London, United Kingdom
    Scoota are a programmatic first, rich media business providing scalable self-serve solutions cross-device. Scoota’s mission is to unblock programmatic, ensuring a simple and safe environment for all. Key Successes:• Led successful pitches, integrations, and onboarding processes with major DSPs and platforms like Radium One, RocketFuel, and Nano Interactive, securing high-value partnerships.• Booked the first direct Omnicom campaigns in over a year, reigniting a critical revenue stream and solidifying client relationships.• Collaborated across Account Management, Campaign Optimisation, and Design Teams to deliver highly effective, data-driven campaigns, consistently surpassing client goals and boosting operational performance.• Drove increased client retention and upsells by executing a strategic, consultative sales approach for Scoota’s cutting-edge ad formats, seamlessly aligning product features with client briefs.
  • Playwire
    European Digital Sales Manager
    Playwire Aug 2016 - Mar 2017
    London, United Kingdom
    Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the film, gaming, entertainment and kids verticals. Ranked by ComScore as the largest portal online for reaching gaming and entertainment enthusiast online, our three publishing brands GameZone Group, NowPlaying Entertainment, Kids Club give advertisers access to a huge number of multiple communities across the globe.
  • The Stylist Group
    Advertising Manager
    The Stylist Group Mar 2013 - Aug 2016
    London, United Kingdom
    Shortlist Media is one of the fastest growing media businesses in the UK. Founded in 2007, the company is a pioneer of the ‘freemium’ publishing model, providing high quality, premium content free to affluent consumers across multiple hugely successful print, digital and email brands.
  • Hearst Uk
    Direct/Digital Field Sales Executive
    Hearst Uk Jul 2011 - Mar 2013
    London, United Kingdom
  • Backpacking
    Asia,Indonesia And Australia
    Backpacking Jul 2010 - Jun 2011

Frequently Asked Questions about David Murray

What company does David Murray work for?

David Murray works for Optikal Ink

What is David Murray's role at the current company?

David Murray's current role is Founder and Practitioner.

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