Creative and results-driven media professional with 13+ years of experience representing iconic UK brands. Renowned for surpassing commercial targets through strategic planning, innovative thinking, and cultivating strong relationships at all levels. Passionate about: Data, Video, Publishing, Programmatic, and Ad Tech.Deeply committed to the belief that a meaningful connection with an audience/user is key for driving real outcomes and ROAS for advertisers.
-
Founder And PractitionerOptikal InkUnited Kingdom
-
Business Development DirectorKindred Oct 2024 - PresentLondon Area, United KingdomKindred is the world's first scaled Commerce Media Network.One single scaled technology stack that enables advertisers to leverage shopper data at scale to drive ROAS on the open web. -
Consultant Demand DirectorVeraviews Jan 2023 - Oct 2024London, England, United KingdomVeraViews is an end-to-end video solution built on open ledger technology driving transparency and immutability throughout the supply chain by utilising AI & Machine Learning. Key successes:• Spearheaded the ‘Go To Market’ launch driving rapid market awareness across the UK and Europe.• Exceeded annual demand (SSP, DSP, Ad Network) partner acquisition targets within just two months, accelerating revenue growth.• Orchestrated two high-profile media events at Cannes Lions, attracting 70+ senior industry leaders, fostering key partnerships, and enhancing brand visibility.• Developed and executed a forward-thinking commercial strategy to capitalise on emerging opportunities within the Web3 ecosystem.• Managed and optimised the daily operations of an external marketing agency, ensuring alignment with business objectives and campaign effectiveness. -
Digital Commercial LeadOfficial Charts Company Jan 2018 - Jan 2023London, United KingdomOfficialcharts.com is the digital home of the historic UK Official Charts as heard on BBC Radio 1 for over 60 years. Key Successes:• Achieved 40% revenue growth by implementing a video-first strategy, enhancing both engagement and monetisation.• Optimized ad stack across formats and partners, reducing site load times by 145%, improving performance and user experience.• Spearheaded the company’s first cross-platform digital creative media campaign, successfully pitching and executing an industry-first solution.• Co-developed and launched a fully monetized podcast series, driving new revenue streams and expanding audience reach. -
Account DirectorScoota Mar 2017 - Jul 2017London, United KingdomScoota are a programmatic first, rich media business providing scalable self-serve solutions cross-device. Scoota’s mission is to unblock programmatic, ensuring a simple and safe environment for all. Key Successes:• Led successful pitches, integrations, and onboarding processes with major DSPs and platforms like Radium One, RocketFuel, and Nano Interactive, securing high-value partnerships.• Booked the first direct Omnicom campaigns in over a year, reigniting a critical revenue stream and solidifying client relationships.• Collaborated across Account Management, Campaign Optimisation, and Design Teams to deliver highly effective, data-driven campaigns, consistently surpassing client goals and boosting operational performance.• Drove increased client retention and upsells by executing a strategic, consultative sales approach for Scoota’s cutting-edge ad formats, seamlessly aligning product features with client briefs. -
European Digital Sales ManagerPlaywire Aug 2016 - Mar 2017London, United KingdomPlaywire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the film, gaming, entertainment and kids verticals. Ranked by ComScore as the largest portal online for reaching gaming and entertainment enthusiast online, our three publishing brands GameZone Group, NowPlaying Entertainment, Kids Club give advertisers access to a huge number of multiple communities across the globe.
-
Advertising ManagerThe Stylist Group Mar 2013 - Aug 2016London, United KingdomShortlist Media is one of the fastest growing media businesses in the UK. Founded in 2007, the company is a pioneer of the ‘freemium’ publishing model, providing high quality, premium content free to affluent consumers across multiple hugely successful print, digital and email brands. -
Direct/Digital Field Sales ExecutiveHearst Uk Jul 2011 - Mar 2013London, United Kingdom -
Asia,Indonesia And AustraliaBackpacking Jul 2010 - Jun 2011
Frequently Asked Questions about David Murray
What company does David Murray work for?
David Murray works for Optikal Ink
What is David Murray's role at the current company?
David Murray's current role is Founder and Practitioner.
Not the David Murray you were looking for?
-
David Murray
Interim Finance Director - Czech Republic And Slovakia At Compass GroupWalton-On-Thames -
David Murray
Greater London -
David Murray
Windsor -
David Murray
Edinburgh -
David Murray
Greater Edinburgh Area
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial