Responsible for building the franchise brand(s) across all businesses and entertainment platforms in a holistic 360 global execution. Key creative executive, directing and driving entertainment, games, consumer products, promotions, and live events worldwide.• Created the Transformers Universe Bible establishing cannon in its mythology, character bios; individual attributes, origins, vulnerabilities, and timeline for consistency across all expressions.• Led development of original series; "Machinima's Transformers' "Prime Wars Trilogy", and Hasbro Studio's "Cyberverse". As well as, the Creative Lead on "Transformers: Rescue Bots".• Collaborate with Paramount Studio on story development for "Bumblebee" movie.• Transformers Creative Lead for Hasbro's Consumer Products. Established "evergreen" program, as well as entertainment licensing; "Transformers: Cyberverse", "Bumblebee" movie, and more.• Creative Lead for all Transformers marketing communications, including writing and directing brand, and movie sizzles.• Lead writers room and creative for live experiences, and performances with various partners, including Universal Studios and DMG Entertainment.

Responsible for the creative vision and implementation of immersive mobile products, including cross platform games, publishing and brand engagement campaigns.• Conceptualize content in all forms: writing, graphics and illustrations, concept art, video and more.• Create pitch materials and presenting pitches to prospective clients.

Lead creative overseeing the building of DC's portfolio of brands: management of creative staff, creative support and direction across all internal departments and Warner Bros. division, including Warner Bros. Animation studio, consumer products, television, theatrical, marketing, live events and home entertainment. Established and maintain highly productive partnerships domestically and globally across multiple WB divisions, business partners, vendors and top talent, such as, filmmakers, writers, artists, agencies and animators. Ensured all teams, domestic and international, were in alignment with corporate goals and business needs. ECD in Advertising, Print, Online, Content Development, Film, TV, Social Network, and New Media.Responsibilities: ECD implementing the overarching creative direction and vision for the DC Comics brands worldwide. Marketing Strategy • Live Events • Retail • Licensing • Web & Console Games • Product Development • Sales & New Businesses Support • Management & Development of Team • Client, Talent & Vendor Relationship • Promotional Partnership • Film, Television & Animation