• Adobe XD Workshop at General Assembly NYC to an audience of 70+ people - Client: Adobe
• Experience Design Director @SunVessel - Led a team of 6 designers to build an iOS app, a responsive website, and a smart-charging station for a personal mobility & productivity startup.• PWC Experience Center - Trained whole creative team on Voice User Interface Prototyping with Adobe XD
• Republica & Lucky Frog Studios – National Pork Board digital production and post-production work on most recent campaign targeted to English and Spanish Markets. Social medial content of unique recipes by Miami Chef Jose Mendin resulting in over 3+ million impressions.• Marriott International – Two unique Autograph Collection Hotels (Sarasota & New Jersey): created brand identity and design systems, provided digital strategy as well as creative direction for print and digital campaigns.• Trimention Global Communications – Conceptualized and executed print and digital campaigns for industry leaders in Health Care, such as Edwards Lifesciences and Abbott Medical. Strategy, UI, UX, and branding of the Modernizing Medicine website and suite of health care apps which helped the company raise over $231 million in funding for developing new technology and products. Design direction and influencer strategy for Eastern Airlines’ new website and partnership with Paramount Pictures for promoting the Star Trek Beyond movie premiere giving the airline exposure to over 5+ million fans on social media.• Lucky Frog Studios – Iberostar Resorts video production for a Michelin Star Chef Series, content creation for social channels, email marketing, and online promotions.• Diaz & Cooper – Creative Art Direction for multiple clients: photography, branding, digital strategy, information architecture, UI design, conversion-focused landing pages, and strategic email campaigns within HubSpot.

Provided enterprise training workshops for Adobe XD in both Portuguese and English on UX Design best practices and step-by-step customized instruction on Adobe XD tools and plugins. I assisted and guided design teams on how to integrate Adobe's suite of products into their specific workflows and helped optimize their design ops, organize and set up design systems, as well as, smoothly present work and prepare for development hand off. I also judged design competitions for the local design community and national design schools (3 Creative Jams) and was a public speaker at both in-person and online engagements for Adobe on a part-time basis in North America & LATAM.

Led the UX team to build a SaaS customer platform for telecom client WOW! that includes customized notifications, self-installation guides, bill history, and account upgrade flows. The design efforts of this portal resulted in a reduction in churn and customer frustration and greatly reduced business costs to support modem installation appointments and customer service calls to add more data or upgrade to new plans. Additionally, led the UX research, planning, testing, product strategy and roadmapping for the Innovation Lab at green-tech client Uplight on their newest B2B iOS & Android application using React Native.

Led and managed our innovative, human-centered design team for a micro-mobility startup in Miami. SunVessel challenged the traditional relationship that urban dwellers have with transportation by thoughtfully and seamlessly integrating mobility into their living and work spaces. The mission to empower people to be more productive and reduce their dependency on broken modes of "last mile" of city commuting. Driven by customer data and their pain points, we iterated on multiple smart-charging stations, IoT Particle integrated scooters, and an iOS application to manage customer usage, support, and safety. We partnered with Italian design powerhouse, Pininfarina, to refine and reduce our footprint of our docks, and did a pilot program with co-working spaces, such as, Building.co.Accomplishments:• Received the keys to Miami-Dade county from Mayor Carlos Gimenez• Winner of Synapse's Pitch Madness and featured on CNN's Cheddar (Live from the NYSE)• Selected out of thousands to join the MassChallenge pilot cohort for continuous innovation by LEANSTACK

Responsible for teaching, mentoring, and leading design students through a series of lectures, workshops, and real-world challenges by guiding them through 400+ hours of immersive learning in all aspects of the digital product design lifecycle and encouraging the students to embrace a lean experimentation mindset which focuses on understanding User's Needs to provide Business Value. My teaching covered indepth design theory in the following areas:User-Centered Design, Design Thinking Methodology, Lean UX and Agile, UX Strategy & User Research, UX/UI Best Practices, Business Analysis and Value Innovation, Unique Value Proposition, Information Architecture, Content Strategy, Interaction Design, User Flows and Jobs-to-be-done Frameworks, Usability Testing and Heuristics, Design Patterns and Mental Model Benchmarking, Visual Design and the Psychology of Aesthetics, Typography, Colors, Layouts and Grids, Atomic Design Methodology, Style Guides and Scalable Design Systems, Microinteractions and Animations, Rapid Prototyping, Analytics and Metric Testing, HTML and CSS, Frontend Development, Design Software (Figma, Adobe XD, Sketch, InVision, Marvel, Overflow, UseBerry, Maze, Flinto, Principle, Zeplin, Abstract, Miro, Atom, Github Pages).As a result of our team efforts, we became ranked as the #1 student-rated coding and design bootcamp in the world by national rating sites Switch Up and Course Report, and helped the business secure $20 million in a Series B round of funding.

Design leadership advocate that elevated the voice of design within the global organization, interviewed lead design instructors for new countries, and updated the curriculum to reflect rapid changes in technology and tools.

• Pop Culture Engineering Instructor – Brief students to solve problems for global brands by gaining insights from pop culture and utilizing new technology. Review work, critique presentations, tailoring all feedback to push students to submit best work to the Cannes Future Lions Awards.• Top Dog Award Judge for Quarterly Awards – Review, score, and select best projects from entire student body.• D&D New Blood Award Mentor – Council students through the dissection of creative brief challenges. Review and critique student insights and ideas. Advise and provide final review of executed concepts to be submitted to the New Blood Awards.• Copywriting BootCamp Instructor – Assign copywriting brief, review work, and critique presentations for visiting IULM University of Milan Master Students. • Industry Hero – Motivational speaker to the student body on creative career path and on experiential and passion projects. Assigning the portfolio class with real world briefs, critiquing and grading student projects.

• Hospitality Clients – B2C and B2B digital and print campaigns and other strategic projects with the goal of conveying premium messaging and unique selling points: Turnberry Isle Resort and Playa Largo Resort for the Autograph Collection Hotels, Eden Roc, Beachwalk Hotel, Sunset Key Cottages, The Hyatt French Quarter, Four Points by Sheraton New Orleans, and Club Med All-Inclusive Resorts. Digital strategy for The Biltmore Miami resulted in above industry results with 466% return on online ad spend.• Government Clients – Managed digital strategy, web design, ad campaigns, and branding projects for multiple government entities within the Miami-Dade County Cultural Arts Department, including: Miami-Dade County Public Library System, Miami-Dade County Auditorium, and others, boosting attendance, ticket sales, and engagement from each community.• Real Estate Clients – Digital strategy and ad campaigns for Metropica by Yoo, Grove Station Tower by GrassRiver, The Residences Miami Beach by the Ritz-Carlton, Nylon Real Estate, Beach House BH4 Collection by Macken, Lely Resort, Quail West, Hidden Harbor for Stock. Most notable: Stock Development which received more than 30 awards and over $700 million in sales within two years.

• Design Leadership for 3 distinct divisions: Sports, Entertainment, and Media.• A’Trego Restaurant by Philippe Starck, Cuvee Carbon Champagne, and Corion Paris - Digital strategy, campaign direction, creative solutions for brand lead business in high-end luxury markets in more than 4 languages with over 200% increase of sales in the first six months for each respective client.• Rolls Royce, Cîroc Vodka, SEM-Art and Star Diamond Private Jeweler – Creative directed 4-day “Belle Époque Affair” for the 2012 F1 Monaco Grand Prix. Exclusive event offered experiential branding and interaction with +600 targeted patrons.• Intersection Magazine – Assisted in strategic launch of Monaco edition (English and French), and established partnerships with luxury yacht brands: Y.Co, Wally, J Craft for Monaco Yacht Show. Ensured all correspondence were of the highest quality. Developed experiential strategy for cross branding opportunities, such as the Gumball 3000 x VIP Room event attended by celebrities and high-net worth targets.

Oceans Design Group is a design agency located in Miami Beach, Florida, that specializes in Branding, Experience and Product (UX/UI Design) Design.• The Raleigh Hotel, Regent Seven Seas Cruises, The Standard Hotels, The International Golf Resort, and more– Developed marketing strategies, created experiential pop-up marketing partnerships, Designed national ad campaigns featured in Rolling Stone, WSJ, T+L, GQ, Maxim, Ocean Drive, meeting deadlines and budgets.• Dupoux Design – Art Direction for Dubai Nightclub Cirque Le Soir for the Pragma Group, grossing over $20 million in its first year and winning several design awards, including the Best New Nightclub Award at the MICS.• Britto Agency NY – Art Direction and Photography of NBA Player Antoine Walker for a story submitted to ESPN.com.• Chahan Minassian – Photography and post-production of images for Parisian interior designer’s Grand Venetian project, featured on the cover of Miami Home Magazine, as well as other global design websites.

Micstura is a full-service online marketing and strategic consultancy. I work with a team of talented programmers, graphic designers, and project managers who are driven by the success of our clients. In this ever changing digital era, being on top of social and interactive media is a must. Online marketing needs to be managed with market research and effective strategy.I worked directly with design and programming teams, and report to project manager and individual clients.• Assist in creative and strategic development for clients such as RIM Blackberry, Royal Caribbean International, and Visa.• Contribute to design, art direction, and production of interactive media such as training videos, responsive websites, and mobile driven projects.• Execute interactive strategies for clients, including banner ad placements, social media, and email campaigns.• Establish brand guidelines and web design parameters that best represent the clients’ branding and marketing objectives.

Hotelier Andre Balazs owns unique and trend-setting hotels all over the country. His hotels and properties have always been hip and full of celebrities. While working for Balazs's team, Chateau Marmont, The Mercer, Sunset Beach, and The Standard Hotels, to name a few. I worked with his company for many years in different positions.I reported to the Corporate Office in New York, the General Manager, the Spa Director as well as Food & Beverage departments of each of the hotels: The Raleigh Hotel, The Standard Miami, and The Standard LA.• Produced promotional materials such as email campaigns, post cards for special events, and brochures.• Followed brand guidelines from agency Pandiscio, briefs from Design Director at the corporate office, and also provided creative and artistic input for new marketing ideas and initiatives.• Created new designs for room directories, restaurant menus, wine lists, and mini bar in-room cards.

Valley Social Magazine is a lifestyle magazine that is primarily focused on the Lehigh Valley area in Pennsylvania. It covers and sponsors local events, provides restaurants reviews, puts on fashion shows, covers art exhibits, and even has an online tv channel. Reported to Editor-in-Chief and Publisher of Valley Social Magazine and Hausen Media Group.• Designed overall magazine layout and media kits, Created marketing materials, Designed branded items for special events, and worked with contributing writers and photographers to create branded content for print + digital magazine, website, and social media networks.• Created and designed spread, full page, half page and quarter page advertisements for local businesses in the Lehigh Valley area.• Photographed and retouched Images used in various sections throughout the luxury lifestyle magazine.