Canesta is a full-service digital marketing agency that specializes in e-commerce, branding, web development, SEO, PPC, Social media, and graphic design. A Google Certified Partner. We connect brands with people, and we have the tools to make every interaction count.• Create business opportunities to expand current practices and capabilities. Identify new clients and opportunities; develop plans, and targets, to meet the goals of our client's needs for growth and… Show more Canesta is a full-service digital marketing agency that specializes in e-commerce, branding, web development, SEO, PPC, Social media, and graphic design. A Google Certified Partner. We connect brands with people, and we have the tools to make every interaction count.• Create business opportunities to expand current practices and capabilities. Identify new clients and opportunities; develop plans, and targets, to meet the goals of our client's needs for growth and expansion.• Shape Canesta’s long-term business strategy in both the public and private sectors by identifying key partners and clients to drive engagement for digital marketing in development and design.• Oversees a pipeline of our agency’s top prospects for agency services, focusing on digital marketing, website design, e-commerce, SEO, PPC, and advertising.• Conducts thorough client assessment and provides value to the client upfront in insights, recommendations, and strategy. Show less

Created, launched, and led a visionary manufacturing company that produced consumer electronic products with an embedded microprocessor, sold in 67 countries through 950+ resellers. The ProVape Story:Achieved profitability within six months of launch, without further investment.Attained >120% YoY growth with >20% EBITDA margin improvements for the first five years, reaching $14M by the end of Q4 2013.Since 2014, sustained 20%-32% top-line growth every year,… Show more Created, launched, and led a visionary manufacturing company that produced consumer electronic products with an embedded microprocessor, sold in 67 countries through 950+ resellers. The ProVape Story:Achieved profitability within six months of launch, without further investment.Attained >120% YoY growth with >20% EBITDA margin improvements for the first five years, reaching $14M by the end of Q4 2013.Since 2014, sustained 20%-32% top-line growth every year, landing at over $54M in revenues.Maintained an excellent 97% client retention in an industry notorious for high churn and lack of loyalty.Scaled the organization to 52 employees across Engineering, Customer Service, Quality Assurance, Production, Marketing, Service, Shipping, and Warranty/Repair. Recruiting, Hiring, and Staffing Management.Sourced and trained strategic hires such as COO, Head of Production, Controller, and Director of Engineering while taking the lead in Marketing, Sales, Service, and Product Development.Established a fun, inclusive culture, with near-100% retention achieved via cross-training, mentoring, evaluations, and employee engagement events.Managed all purchasing, procurement, and vendor relations. Managed content marketing via social media and website, including oversight of our digital marketing agency. Expanded base to 90,000 Facebook fans and dominated top industry forums.Oversaw R&D, Engineering, and QA to deliver the highest quality products on the market, featuring embedded microprocessors, adjustable voltage/wattage, thermal monitoring, robust battery safety, and various accessories.Managed 9 product releases in a 24,000 sq. Ft. WA facility, leveraging LEAN principles to produce up to 1,000 units/day efficiently.Facilities Manager (FM) - Implementing safety policies, overseeing security, vendor selection, maintenance, and cleaning. Handled emergency operations, planning space reorganization, and ensuring compliance. Show less

Helmed a lean startup recognizing peoples’ love of classic ‘80s and ‘90s video games by creating an all-in-one arcade cabinet with hundreds of beloved titles and featuring all of the classic controls and accessories.Developed a network of resellers, retailers, and wholesalers accounting for 40% of total sales, distributing thousands of units nationwide.Opened up B2B channel, landing a $1M deal with PepsiCo to build and brand 360 upright arcade cabinets as part of a Mountain Dew… Show more Helmed a lean startup recognizing peoples’ love of classic ‘80s and ‘90s video games by creating an all-in-one arcade cabinet with hundreds of beloved titles and featuring all of the classic controls and accessories.Developed a network of resellers, retailers, and wholesalers accounting for 40% of total sales, distributing thousands of units nationwide.Opened up B2B channel, landing a $1M deal with PepsiCo to build and brand 360 upright arcade cabinets as part of a Mountain Dew contest/giveaway.Pitched media companies, securing write-ups in FHM, GQ, Men’s Journal, Wired, and earning feature in Neiman Marcus catalog.Collected leads through 12-16 national and local trade shows every year.Designed, built, and programmed classic sit-down arcade machines equipped with 4,000 video games, retailing at $3,000.Rolled out additional product lines, including touchscreen jukebox, upright arcade cabinet, video game accessories, and add-on software packs.Sourced and managed vendors supplying electronics, switches, vintage joysticks, buttons, and navigated game license partners.Personally built/fixed all electrical, mechanical, and software components, successfully maintaining a stellar customer rating.Facilities Manager (FM) - Implements safety policies and oversees security, vendor selection, maintenance, and cleaning. Handled emergency operations, planning space reorganization, and ensuring compliance. Provided coordination for all furniture, equipment, equipment repairs, and minor renovations. Show less

Handled build verification testing, black box testing, regression testing, test cases, manual testing, test planning, engine component testing, and test case verification for 15 e-learning products localized into 12 different languages.

MS Press - Interactive Training for Office and Windows XP. Provided functionality and content testing as well as regression testing for localized Interactive Training products written in Japanese, Spanish, Chinese, French, Korean, Italian, and German.

Administered UI and black-box testing on the CorbisOne/Mercury project, including shopping cart, credit card transactions, One World integration, JDE, digital fulfillment, compatibility, and regression testing.

Managed copy center and client relations at Van Waters & Rogers including oversight of print design, print production, remote copy centers, and technical support to end-users. Docutech 6135, color printing, and bindery functions.