David Forbes Email & Phone Number

David Forbes is a Chief Executive Officer at emotionsciences.com. He possess expertise in consumer insights, qualitative research, market analysis, brand equity, segmentation and 18 more skills. He is proficient in English and German. Colleagues describe him as "I have known and worked with David since the early days of my career in consumer research. If I ever had a thorny business problem or needed new thinking and perspective, David was the go-to guy. Not only does he bring a very deep understanding of human behavior and the psychology around the choices people make, but he translates it into actionable business implications. David gained this from his foundation first as a qualitative moderator where he could quickly pivot to explore nuances that led to genuine insights and then carried that into a very successful practice as a full-service firm and apply the same principles to quant. There are so many things that I like about the way David tackles tough issues, but probably near the top of the list is his willingness to take a risk. He always brought proposals that made me think. For example, on one study I remember he brought a proposal for occasion-based segmentation when no one was thinking that way about the category. We went off the high board together and it worked beautifully to provide new perspective on a tired category. More recently David has led my thinking about the role of emotion in decision-making. He was one of the first to really embrace the concepts and find a workable system to better understand underlying emotion and its pervasive impact. Should you be lucky enough to engage David in a project, you will not be disappointed. In my experience, he brings his best to every engagement, every day. "

Listed skills include Consumer Insights, Qualitative Research, Market Analysis, Brand Equity, and 19 others.

• Chief Executive Officer

  Emotionsciences.Com

  Tisbury, Ma, Us