Co-Founder and Chief Evangelist of MarketMate AI LLC. I'm not just a strategist; I'm a storyteller, and a true believer in the transformative power of AI in B2B SaaS marketing. My journey, rooted in product messaging, GTM strategies, and sales enablement, is fueled by a passion to empower B2B marketing teams, ensuring they don't just meet but exceed their potential.ABOUT MARKETMATE AIAt MarketMate, we're not just creating a platform; we're crafting a B2B renaissance. Our AI-driven… Show more Co-Founder and Chief Evangelist of MarketMate AI LLC. I'm not just a strategist; I'm a storyteller, and a true believer in the transformative power of AI in B2B SaaS marketing. My journey, rooted in product messaging, GTM strategies, and sales enablement, is fueled by a passion to empower B2B marketing teams, ensuring they don't just meet but exceed their potential.ABOUT MARKETMATE AIAt MarketMate, we're not just creating a platform; we're crafting a B2B renaissance. Our AI-driven haven is designed to be every marketer's right hand, streamlining content generation, market identification, and sales enablement. We're not just envisioning the future; we're building it, a world where marketers harness AI to blend boundless creativity with unparalleled efficiency.TOP 10 SKILLS• Dynamic Leadership with a Splash of Zeal• Public Speaking that Engages & Inspires• Pioneering Generative AI-Driven Marketing Solutions•• Deep-Dive Market Analysis & Persona Crafting• Pioneering in Generative AI Product Management• Sales Enablement Mastery & Magnetic Product Launches• Astute Competitive Landscape Navigation• Energizing Cross-Functional Teams• Trailblazing Go-to-Market (GTM) Strategies Show less

-Serve as a task force member to grow the global product positioning strategy; lead market research discussions on the competitive landscape, new web designs, product enhancements, and the sales enablement strategy.-Drive the performance optimization process; conduct webinars, focus groups, and product demos to gain market insight and responsiveness to industry-leading solutions; compile comprehensive retrospectives and pitch product enhancements at the C-level.-Champion the… Show more -Serve as a task force member to grow the global product positioning strategy; lead market research discussions on the competitive landscape, new web designs, product enhancements, and the sales enablement strategy.-Drive the performance optimization process; conduct webinars, focus groups, and product demos to gain market insight and responsiveness to industry-leading solutions; compile comprehensive retrospectives and pitch product enhancements at the C-level.-Champion the enterprise’s go-to-market and omnichannel marketing strategy; oversee the marketing budget and direct spending.-Support stakeholders in developing the enterprise’s OKRs; collaborate multi-functionally with global business partners (Product Marketing, Product Management, Sales, and CS leadership) to define requirements, manage KPIs, and monitor delivery timelines.-Led multi-functional work groups with Product Marketing, Sales, and Customer Success teams; improved the enterprise’s ability to leverage high-performing sales leaders via knowledge transfer sessions.-Review and consolidate highly complex technical information; design and implement differentiated learner journeys and sales enablement guides for the global Sales Development and Customer Success team; deeply understand the scope and scale of the enterprise’s unique solutions, including the economic and observability landscape.-Design and operationalize scalable solutions; draft solution sales scripts to better position complex products and sell into the customer change management and buying cycle-Serve as the voice of the customer; adapt scripting to match trends in the user experience feedback surveys; deliver product enablement content that is effective, efficient, and drives sales. Show less

-Poached to up-level the global Sales Enablement team around new market strategies, product positioning, adoption, support, and the delivery of highly technical vertical solutions; accelerated sales productivity within a new customer base by 300% year-over-year, a first-of-its-kind professional achievement.-Deeply understood product and industry segmentation drivers; designed sales pitches and product roadmaps that expertly delivered the enterprise’s competitive advantage to the market;… Show more -Poached to up-level the global Sales Enablement team around new market strategies, product positioning, adoption, support, and the delivery of highly technical vertical solutions; accelerated sales productivity within a new customer base by 300% year-over-year, a first-of-its-kind professional achievement.-Deeply understood product and industry segmentation drivers; designed sales pitches and product roadmaps that expertly delivered the enterprise’s competitive advantage to the market; leveraged a solid technical foundation to design pitches that could be received at all levels of the enterprise.-Traveled globally to drive sales performance; streamlined best practices, knowledge-sharing, product adoption methodologies, and vertical approaches;-Oversaw the Customer Experience framework; built KPI drivers, monitored customer interactions, managed user experience feedback, and owned customer success storytelling; accountable to the C-level for quarterly reporting.-Exercised strong content development and vertical messaging skills; created internal and external sales enablement pitches that were crisp, compelling, and solution-focused; Show less

-Served as a project management leader; liaised multi-functionally with product, marketing, program management, IT, and Sales; partnered on global initiatives, including building new product roadmaps and go-to-market strategies.-Developed and implemented customized onboarding and continuity plans for each client; the plans were tailored to identify the client’s white space and deliver value-added approaches that met ongoing and anticipated business sustainability objectives; accountable… Show more -Served as a project management leader; liaised multi-functionally with product, marketing, program management, IT, and Sales; partnered on global initiatives, including building new product roadmaps and go-to-market strategies.-Developed and implemented customized onboarding and continuity plans for each client; the plans were tailored to identify the client’s white space and deliver value-added approaches that met ongoing and anticipated business sustainability objectives; accountable for managing client attrition metrics.-Assessed the competitive landscape to build the enterprise’s pricing strategy across Latin America, Canada, and the U.S.; delivered insight-based business cases that maintained minimum profitability benchmarks while outpacing the competition regarding quality and value.-Planned for the new software integration lifecycle; conducted a client-by-client risk-benefit analysis to understand their propensity to product adoption, tolerance for change, and risk governance practices; delivered as a strategic partner to articulate value-based proposals and edge out the competition.-Curated and attended marketing events, webinars, demos, and trade shows; drove enhanced visibility into software spend, reporting capabilities, system functionality, and harvesting. Show less

-Provided client (direct customers and channel partners) support and technical issue resolution via email and phone.-Took full ownership of issues, developed and maintained excellent relationships with all our customers and partners, and helped continuously improve the support service to maintain high customer satisfaction.-Facilitated technical support for post and pre-sales in all product lines.-Prioritized time and caseload by working independently and in a team to… Show more -Provided client (direct customers and channel partners) support and technical issue resolution via email and phone.-Took full ownership of issues, developed and maintained excellent relationships with all our customers and partners, and helped continuously improve the support service to maintain high customer satisfaction.-Facilitated technical support for post and pre-sales in all product lines.-Prioritized time and caseload by working independently and in a team to provide customer support.-Identified, corrected, or advised of the appropriate solutions to meet customer needs.-Conducted RMA Product Testing, product quality checking, and reporting.-Supported product testing issues at KAs-Assisted the Moxa sales team at technical trade shows or conferences.-Conducted training and presentations for the existing TS team, company colleagues, and customers.-Escalated urgent issues and worked with R&D in providing a solution to customers’ application issues.-Provided Internal/External technical training support-Documented fixes for submission as FAQ or Case Sharing.-Proactively stayed up to date with the latest product line features.-Detailed case creation and logging of all customer communication using Salesforce.-Met TS department goals to provide excellent customer satisfaction to Moxa customers. Show less

Curiosity, Positivity, and Gratitude are key pillars in my approach to facing challenges and finding innovative ways to help Moxa serve our clients. Although we serve many different industries in the Industrial Sector and offer a wide breadth of technology solutions.I believe our message is very simple and sincere:"We are a Technology CompanyProviding SolutionsServing People."-David Garcia Summary:The Product Marketing Specialist is responsible for… Show more Curiosity, Positivity, and Gratitude are key pillars in my approach to facing challenges and finding innovative ways to help Moxa serve our clients. Although we serve many different industries in the Industrial Sector and offer a wide breadth of technology solutions.I believe our message is very simple and sincere:"We are a Technology CompanyProviding SolutionsServing People."-David Garcia Summary:The Product Marketing Specialist is responsible for coordination, support, and implementation of marketing strategies. As well as trainings and activities aimed at strengthening and expanding Moxa brand awareness and market share.Job Duties:Assist with overall marketing plans and programs for both Distribution Channel, Inside & Outside Salesforce.Provide project management for overall marketing activities including lead generation, tradeshow management, collateral development, advertising, PR, branding, marketing communications.Collaborate on both Design and content development for Product Training, brochures, etc. in both print and web-based formats.Assist in the development of advertising, PR, and branding strategies.Develop marketing templates and demos for strategic marketing campaigns. Develop messaging that promotes and simplifies understanding of Moxa's technology solutions for targeted vertical markets as well as assist in the development of product positioning strategies.Lead in collaboration with Moxa Taiwan on marketing strategies and determine the appropriate fit for the U.S. markets and regions of focus.Participate in booth staffing for tradeshows.Assist in the design, development, and implementation of tradeshow booths and demos.Manage marketing inventory and ship collateral, demo, and booths when necessary.15-20% travel requirement; may include international travel. Show less

-Provided Level 1-3 diagnostic and resolution support to complex soft and hardware issues.-Triaged +150 calls/day with above benchmark performance in key measurement areas, including average hold time, first-time call resolution, quality assurance, and ability to follow workflow processes.-Performed incident, root cause, and postmortem analysis; served as the Level 3 tech with accountability to Senior leadership on performance metrics and escalated issue resolution.