Vintage Vault is an Etailer that specializes in the Sales, Service and Restoration of Vintage Musical Instruments.

Responsible for all aspects of Merchandising and Marketing as well as direct imput on senior management directives. This high powered executive guided Innovation Luggage thru the aquisition of Travel 2000, a corporate reorganization and multiple changes of ownership-keeping Innovation strong as one of the largest independently owned speciality luggage dealers in the country representing not only the most prestigious luxury labels in the industry, but nearly every other nationally known brand..Marketing:Responsible for a 250% increase in co-op revenue as part of company wide re-branding strategy.Successful re branding of the company including new corporate Logo, multi media exposure and launch of web based revenue stream.Developed in-house advertising/promotions department that saved the company over 25% of advertising cost.Developed (In House) and launched multi year media campaigns featuring Cable Television exposure, long running regional Radio campaigns, Print (Conte Nast, Travel & Leisure and New Jersey Magazines) as well as exposure in the annual yearbooks of the New York Yankees, New York Mets, New York Nets and the New York Knicks.Developed (In House) and launched ongoing Newspaper advertising campaign in the New York, Connecticut and Washington Markets (New York Times, Wall St Journal, Bergen Record, Boston Globe, Washington Herald)Developed (In House) and launched Subway/Taxi advertising campaign in the Metro NYC area.Mechandising:Successfully increased inventory turn 500% and introduced an ongoing turn based success matrix for all retail locations. Reduced warehouse inventory & expense in conjunction with multiple quarterly sales increases.Successfully introduced new brands into the marketplace from the Outdoor industry resulting in incremental sales increases of over 200%.Introduced drop ship and "just in time" inventory models for key vendors

Managed all aspects relating to Purchasing and Promoting the Lawn & Garden business for a Fortune 1000 companyDeveloped and launched the Proprietary Rx family of products including:Fertilizer and Plant FoodsGarden ToolsHose/Hose EndGarden Insecticide/HerbicideWheelbarrowsPackaged Garden GlovesBag Goods (Organics)These products were further expanded into the Plumbing and Building Materials areas.Developed and launched a successful line of Private Label Vinyl Windows & Storm Doors with sales in excess of 3 million dollars