David Gibbins Email & Phone Number

Newcastle Upon Tyne, England, United Kingdom

Newcastle Upon Tyne, United Kingdom

Purpose: To improve conversion rate and user experience for multiple ecommerce clients by analysing website data and testing hypothesises. Responsibilities:• Developing optimisation strategies to improve conversion rates for multiple clients.• Analyse websites using data and statistics to make informed decisions and provide insights to key stakeholders.• Recommend changes to website content, linking to other factors to improve conversion and click through rates.• Creating bespoke conversion rate optimisation (CRO) audits for clients.• Providing precise and clear reporting to explain results.• Use A/B, multivariate and other testing methods.• Developing an expertise of testing / optimisation best practices and use this knowledge to champion testing across the business.• Conducting cross-channel analysis.

Purpose:Reach, engage and convert Berghaus consumers through compelling digital marketing activity.Achievements:• +30% YOY growth in email database while also increasing open rates and CTR.• Grew revenue contribution from PPC to 40% maintaining a 5:1 ROI.• +17% growth in social community (vs 12% target) with average engagement increasing +25%.• Deputised for Digital Commerce Manager vacancy gaining people management experience.• Assisted in Pentland Brands 2018 GDPR CRM project.Responsibilities: • Creation and delivery of global social media strategy – aligning and supporting all key markets.• Creation of email calendar – including development roll out of new email templates.• Email database management including data tagging and cleansing for effective targeting.• Manage relationship with digital agency and budget for PPC and affiliate marketing channels.• Technical project lead for implementation of AWIN affiliate network and WordPress redesign.• Assist customer service with brand TOV and escalated social media queries.

Sunderland, United Kingdom

Purpose:Convert Berghaus.com visitors through compelling onsite experiences and promotions while delivering the Berghaus brand proposition.Achievements:• Assisted in two multi-brand (Berghaus, Speedo, Kickers, Boxfresh) website re-platforming projects.• +30% conversion rate through A/B and merchandising tests.• Successful application to the Pentland Future Leader Programme.Responsibilities: • Creation of seasonal product massloads and assisted multiple regions.• Produced and analysed weekly and monthly Berghaus.com trading reports.• Onsite product merchandising.• Voucher code creation and management for seasonal promotions.• Management of Berghaus studio product photography.

Purpose:Convert consumers by showcasing the Berghaus product offering and delivering a compelling brand experience on Berghaus.com.Achievements:• Assisted the launch of the first transactional Berghaus.com.• Four-month period as solo member of e-commerce team.Responsibilities:• Weekly trading reports.• Creation of seasonal product datafiles.• Asset management including writing product descriptions and photography coordination.

Analysed and reported on live consumer electricity meter data. Dealt with both B2B and consumer queries with a high level of professional customer service.