Growth marketing activation

Helping the All Show Services team drive attendance with Email, Social, and SMS Marketing strategies.

Providing growth marketing services to help Townhall.pro grow sales, increase awareness and reach the next level in production maturity.

Responsible for marketing campaigns driving growth around data strategy, data warehouse, data visualization, data science, artificial intelligence (AI) and data governance initiatives. David built a marketing framework to increase inbound lead generation by 75%. David created marketing programs to speed delivery of lead magnets, white papers and case studies - taking the time to development from months to days. David lead and implemented marketing performance dashboards that helped increase inbound lead generation by 75%.

Responsible for growing a successful suite of data services including cloud based data warehousing and data migrations, data prep, data enrichment, data visualization, training, enablement and predictive analytics.

David led Sales, Marketing and Development teams for Freeman's Digital Marketing Services and Artificial Intelligence (AI) group. David grew this line from $0M to what is now a multi-million dollar growth product line for the company.David and his team delivered Digital Marketing Services and AI programs for major Freeman clients such as Google, Cisco, Microsoft, Marketo, Splunk, Arizona State University / Global Silicon Valley (ASU/GSV), ADP, Siebel, Indeed, AT&T, Athena Health, Red Hat, 3M, American Society of Hematology (ASH), National Association of Broadcasters (NAB), and InfoComm.

David was responsible for creating Freeman's first Virtual Event platform. David worked with the greater Freeman enterprise leadership teams to identify and bring to market a hybrid event solution with Inxpo. David managed internal and external (vendor) teams to grow, market and sell this offering. David and his team grew Freeman’s Hybrid Event Solution from $0M to over $2M in revenue in a little over a year. David and his team worked with clients such as GE, Professional Convention Management Association (PCMA) and the American Dental Association.David was also asked to create a Second Screen product offering for the company. David led Freeman’s Second Screen initiative to sell, brand and white-label a solution for the company. The partnership and launch was successful and resulted in an acquisition that has grown Freeman revenue by over $20M and established a core development team.David and his team created, marketing and sold a Social Media Activation Offering for Freeman's agency division. Working with Freeman's leadership teams, David identified an opportunity to provide social media activation services including SEO, Analytics, Web Development and PPC Advertising. David and his team delivered social media activations for clients such as Google, Navy League, Siemens and Specialty Foods.David and his team delivered Digital Activations for Google’s APF 2014 event. Working with Freeman's Digital Innovation Group, David and his team delivered a powerful microsite, interactive applications and mobile app for this flagship event. David and his team received the Gold Award for "Best Combination of Event Technologies B-B” at EventTech.

David was responsible for creating, selling and marketing a product family of wayfinding and mobile app solutions for Freeman's largest customers. David's responsibilities included strategic planning, product management and P&L responsibilities.David worked with leadership across the Freeman enterprise to identify and bring to market a wayfinding solution for the company. David managed internal and external teams to introduce and grow this product offering.David and his team grew Freeman’s Wayfinding solutions from $0 to over $3M in revenue in less than 2 years. David and his team worked with medical sector clients such as American Heart Association and the Heart Rhythm Society to grow the hybrid event solution to over $3M in bookings.

David and his team were responsible for business development, sales and marketing. David and his team successfully launched and sold the world's first automated attendee / exhibitor matchmaking system. Leveraging social engineering techniques, this unique solution grew from $0M to $5M.

David started this successful business to business (B2B) marketing firm that matched buyers and sellers for onsite meetings. The concept grew quickly in the event space and was acquired by BDMetrics.

David and his team were responsible for marketing core optical switching technology to large telecommunications firms. David led product management and sales teams responsible for selling directly into the world's largest telecommunications companies.

David was responsible for product management of edge access data communications solutions. David and his team sold these solutions globally to the world's largest telecommunications companies.

David was responsible for business development and product marketing of edge data communications solutions. Yurie Systems was successfully acquired by Lucent Technologies for $1B in cash.

David was responsible for Product Marketing and Business development for this early stage ATM access startup. The company enjoyed a successful exit with acquisition by Yurie Systems.

David was responsible for Asynchronous Transfer Mode (ATM) video solutions. David and his team sold and marketed these solutions globally and helped this publicly traded company grow rapidly.

David was responsible for the hand-held testing solutions market sector. David enjoyed product management, sales and business development roles while at TTC.