David Dugan Email & Phone Number

Milwaukee, WI, US

Hold Fast is a brand and creative consultancy focused on business-impacting ideas without the business impacting overhead. We bring the right talent, the right thinking and the right solution every time. Because you should only pay for what you truly need and get exactly what your brand deserves.

Milwaukee, Wisconsin

• Marketing Strategy | B2B | Account Management | Leadership | Brand Strategy | Client Service
• Built an entirely new business segment (B2B) within BVK through new client acquisition: James Hardie, Briggs & Stratton, ManpowerGroup, Johnson Controls and Enerpac.
• Drove significant gross income growth every year of employment with BVK.
• Developed and activated a 360° campaign for James Hardie which helped the client achieve a global sales increasing of 4% in FY20 while driving profits up 17% over prior year.
• Lead the development and implementation of a new Account Management structure within BVK. Mentored the 20+ team members with a vision of maximizing the innate talents of each member to best serve clients.
• Served on the agency’s leadership team, helping chart the course for future growth.

Instructor | Mentor| Curriculum Development Created an entirely new course offering for Marquette University focused exclusively on Account Management skills. Additionally, taught a senior level Capstone course in Advertising Campaign development.

• New Business | Leadership | Organic Growth | Power Sports Marketing | Account Management | Brand
• Responsible for guiding marketing plan development and activation for one of C-K’s largest accounts, Bombardier Recreational Products (BRP) helping BRP reach record sales levels and initiate a successful IPO.
• Launched market transforming new products like the Can-Am Spyder, the Sea-Doo Spark and the Can-Am Defender.
• Managed a diverse portfolio of clients including Bosch Tools, Weyco Group, ITW Group (Rain-X and Gumout brands) while delivering consistent YoY growth.
• Actively managed a team of 7 account management professionals.
• Consistent leader of new business efforts landing clients such as RotoZip, ITW Group and Weyco Group.

• Collaborated with owners/partners to manage all facets of agency services to a wide range of clients: Agnesian Healthcare, Optima Batteries, North Shore Bank, Generac and VISIT Milwaukee.
• Assisted in growing the business year over year through both organic growth and securing new clients.

• Achieved consistent professional growth throughout tenure at HY capped by becoming the youngest team member appointed to the position of Vice President.
• Successfully lead marketing efforts for clients like Weather Shield Windows & Doors, Merillat Cabinetry, Turtle Wax and Wisconsin Focus on Energy.

Established a core set beliefs regarding client management:o While our clients pay the bills, we serve the needs of their customers.o To remain relevant, deliver clients successful business outcomes.o Challenge ourselves and our clients to be clear about the problems we are trying to solve.o Building trust and establishing respect are mandatory skills.o.