With over 40 years of experience as a senior Customer Experience (CX) executive, I help leaders transform their business performance through customer-centric change. I coach, equip, and empower Fortune 1000 executives and their teams to design and deliver exceptional experiences that align with their brand promise and drive measurable results. I also advise the UK Government, major Not For Profit organisations, and start-ups on CX strategy, culture, and execution.As the Co-Founder of XM Coach, a specialist advisory practice, I support leaders to improve their organisation's experience for customers, colleagues, and partners. As the Founder and President of TribeCX, a leading global CX practice, I lead a network of some of the world's most recognised CX leaders, who offer a proven approach delivered through proprietary software and expert coaching. As the Owner and Chair of TMD, a top Canadian strategic marketing and communications agency, I oversee the growth and innovation of the company, which partners with clients across North America to build brands and capture market share. Throughout my career, I have been a pioneer, thought leader, and ambassador for CX, as well as a trusted advisor, mentor, and speaker.