An engaging and skilled branding and strategy specialist - with an entrepreneurial streak - plus a unique blend of humour, experience and gravitas. With depth and breadth in multi-channel, multi-discipline projects across a spectrum of business categories. From insight to idea. Refinement to roll out. For start-ups, scale-ups & beyond. Recognised as a strong strategic thinker, with primary research skills and a love for innovation, challenging the norm and smart idea generation.Most happy with sleeves-rolled-up, working collaboratively - doing, directing and showing. Leading the charge or showing the way. Whilst comfortably rubbing shoulders with and advising C-suite and defining the big picture. Having also 'walked the walk' founding and investing in a handful of businesses - creative, consultancy and brand side.