Product Design & Strategy

Mentor for UX Design students

*Acquired by Google • Designed first-to-market solutions for API Management software features and products, focusing on Developer Experience.• Lead visualisation of high-level engineering concepts and requirements to deliver complete design solutions — from user flows and wireframes to final high resolution UI designs and documentation.• Lead design for product integrations on several major acquisitions.• Worked with a small team to design entirely new API software platform on a tight deadline.• Worked with Product Managers to help guide product and feature requirements and goals.• Helped build the Apigee UxD Team• Lead internal systems-building efforts including: Github integration, Design Pattern Library, Style Guides, and Design-Pairing.

• Worked on print and web design localisation for documentation and online support for over 40 languages ahead of international hardware and software product launches. Responsible for meeting Apple standards and agressive deadlines.• Projects covered iOS 5, OS X Lion, iPhone, iPad, MacBook Pro, Apple TV, iWork, iTunes, and other Apple hardware.

• Worked with a small team of Corporate Strategists and Designers to transform high level ideas and concepts into immediately recognizable and understandable visual elements and designs for Fortune 100 companies.

• Lead redesign of the e-commerce site• Lead Brand and Identity redesign • Designed print and web advertising campaigns, initially doubling conversion rates.• Other tasks included icon design, flash ads, email newsletters, UI design, mobile design, internal documents, and more.• Helped build the Townhog design team