Content Manager
CurrentLeading Medical Mutual's content marketing transformation by crafting a data-driven strategy that resonates with diverse audiences. Developed compelling brand messages and value propositions, fostering collaboration across clinical, government products, social responsibility, and HR teams to deliver impactful, brand-aligned content. Conceptualized and produced captivating multimedia campaigns to intrigue, educate, and drive conversions or retention.CONTENT CREATION AND EXECUTION• Conceptualize, write, produce, direct and/or supervise production and distribution of multimedia content marketing.• Research and write articles and produce videos on complex topics for general audiences.• Lead production of the semi-annual member newsletter.STRATEGY AND MANAGEMENT• Collaborate with diverse teams to build and implement a cohesive branded content strategy.• Work with clinical teams to identify content opportunities and communicate priority topics to mass audiences.• Defined key performance indicators (KPIs) for content marketing.• Review corporate and divisional requests for content marketing, consulting, and multimedia projects.• Administer content marketing budget, equipment inventory, and quality control.• Manage content marketing, social media communications, and staff on the Content team.EXTERNAL COLLABORATION AND COMMUNICATION• Recommend multimedia approaches to senior management and executive leadership; produce and direct their participation.• Partner with external agencies on digital marketing initiatives and multimedia productions.
