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A senior marketing and sales professional with a demonstrated capacity to deliver growth across the Education, Small Business and Consumer segments; and to build, coach and lead high performing teams.I've successfully driven enhancements in how brands communicate with their clients to increase satisfaction, engagement levels, marketing ROI and business profit. I thrive when developing growth strategies; cherish diversity; am highly analytical; and am an experienced multi-tasker. Similarly, I maintain a strong interest in how new technologies can be embraced to improve productivity and deliver improved business results. I've successfully transitioned offline brands to embrace online business models, have extensive publishing experience, a strong product management and product marketing background, and a deep understanding of web and e-commerce best practices.
Garratt Publishing
View- Website:
- garrattpublishing.com.au
- Employees:
- 10
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Chief Executive OfficerGarratt Publishing Jun 2013 - PresentMelbourne, AustraliaLeading a team of creative, committed and passionate professionals who publish and develop education and religious resources for the Australian and global markets. -
Marketing ManagerMailguard Pty Ltd May 2012 - Jul 2012Traditional marketing management role at this leader in cloud computing and cloud security. -
Marketing ManagerAvg Australia/New Zealand Jun 2010 - Nov 2011Responsible for developing AVG's brand in Australia, New Zealand and the Pacific. This role incorporates:Creating, implementing and evolving a marketing plan for the regionDeveloping and implementing a digital communications planOptimising online channels, improving conversions and delivering outstanding UX on web assetsDeveloping and executing channel plans to maximise salesDriving effective media and advertising plans to extend brand presence Planning and executing promotions and multi-channel activitiesEnsuring the effectiveness of marketing investments and maximising ROIProject management of technology projectsProduct marketing, product launches, collateral design, event management and the like -
Marketing Manager - Australia & New ZealandMyob 2007 - 2009This senior role was responsible for the ongoing development of MYOB's brands and the delivery of products and services to ~1M Australian and NZ SME's. The position entailed all elements of the marketing mix including:Driving direct response and brand advertising activities.Managing new product launches and update releases.Growing an online presence, and online support options for customers.Leadership, coaching, mentoring and developing the skills for a creative team of 20+.Developing education and engagement strategies to improve the relationship with, and skills of, MYOB's extensive 3rd party Professional Partner networks.Formulate, guide and execute brand, POS, merchandising, end-user education/training, and pricing strategies. -
Strategy & Business Development ManagerThomson Reuters 2001 - 2006Thomson Legal & Regulatory (part of Thomson Reuters (NYSE:TRI)) provides software solutions, integrated information systems, and training to help legal, accounting, finance and other professionals make better decisions faster. This role incorporated the following accountabilities:Work with General Manager to direct unit go-to-market strategy with particular emphasis on revenue growth, brand positioning and ‘Greenfield’ opportunities.Project manage high-level digital, research and growth initiatives to drive market share and improve profit.Create, manage and negotiate business, marketing and sponsorship alliances to achieve business outcomes.Commercially manage a P&LLead, mentor and develop a team of creative professionals, journalists and technical specialists. -
General Manager -Publishing, Professional MarketsThomson Reuters 1997 - 2000CPD (a division of Thomson Reuters (NYSE:TRI)) provides a range of compliance based information services and solutions to simplify professionals business lives.Responsibilities included:General management of the Professional Markets portfolio's P&L.Plan and execute publishing, sales and marketing plans.Lead and develop a team of ~45 across all functional disciplines to achieve targets.Maintain QA standards and enhance the integrity, accuracy, relevance and timeliness of all compliance-driven software, professional publications, online solutions and training events.Build and manage relationships with 3rd party-software engineers, authors, advisory boards, alliance partners and suppliers
David Hughan Skills
David Hughan Education Details
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Frequently Asked Questions about David Hughan
What company does David Hughan work for?
David Hughan works for Garratt Publishing
What is David Hughan's role at the current company?
David Hughan's current role is CEO at Garratt Publishing.
What is David Hughan's email address?
David Hughan's email address is dh****@****.net.au
What is David Hughan's direct phone number?
David Hughan's direct phone number is +6113006*****
What schools did David Hughan attend?
David Hughan attended Deakin University.
What skills is David Hughan known for?
David Hughan has skills like Product Marketing, Marketing Strategy, Product Management, E Commerce, Team Leadership, Management, Online Marketing, Strategy, Business Development, Crm, Product Development, Social Media.
Who are David Hughan's colleagues?
David Hughan's colleagues are John Garratt, Rose Inserra, Stephen Moore, Charmaine Peach, John Garcia, Garry Eastman.
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