David Hughan Email & Phone Number

Melbourne, Australia

Leading a team of creative, committed and passionate professionals who publish and develop education and religious resources for the Australian and global markets.

Traditional marketing management role at this leader in cloud computing and cloud security.

Responsible for developing AVG's brand in Australia, New Zealand and the Pacific. This role incorporates:Creating, implementing and evolving a marketing plan for the regionDeveloping and implementing a digital communications planOptimising online channels, improving conversions and delivering outstanding UX on web assetsDeveloping and executing channel plans to maximise salesDriving effective media and advertising plans to extend brand presence Planning and executing promotions and multi-channel activitiesEnsuring the effectiveness of marketing investments and maximising ROIProject management of technology projectsProduct marketing, product launches, collateral design, event management and the like

This senior role was responsible for the ongoing development of MYOB's brands and the delivery of products and services to ~1M Australian and NZ SME's. The position entailed all elements of the marketing mix including:Driving direct response and brand advertising activities.Managing new product launches and update releases.Growing an online presence, and online support options for customers.Leadership, coaching, mentoring and developing the skills for a creative team of 20+.Developing education and engagement strategies to improve the relationship with, and skills of, MYOB's extensive 3rd party Professional Partner networks.Formulate, guide and execute brand, POS, merchandising, end-user education/training, and pricing strategies.

Thomson Legal & Regulatory (part of Thomson Reuters (NYSE:TRI)) provides software solutions, integrated information systems, and training to help legal, accounting, finance and other professionals make better decisions faster. This role incorporated the following accountabilities:Work with General Manager to direct unit go-to-market strategy with particular emphasis on revenue growth, brand positioning and ‘Greenfield’ opportunities.Project manage high-level digital, research and growth initiatives to drive market share and improve profit.Create, manage and negotiate business, marketing and sponsorship alliances to achieve business outcomes.Commercially manage a P&LLead, mentor and develop a team of creative professionals, journalists and technical specialists.

CPD (a division of Thomson Reuters (NYSE:TRI)) provides a range of compliance based information services and solutions to simplify professionals business lives.Responsibilities included:General management of the Professional Markets portfolio's P&L.Plan and execute publishing, sales and marketing plans.Lead and develop a team of ~45 across all functional disciplines to achieve targets.Maintain QA standards and enhance the integrity, accuracy, relevance and timeliness of all compliance-driven software, professional publications, online solutions and training events.Build and manage relationships with 3rd party-software engineers, authors, advisory boards, alliance partners and suppliers