• Manage all downstream marketing activity for all Opalescence whitening products totaling in over 40% of company revenue• Spearhead product improvement projects and launches. Coordinate efforts among various internal departments.• Coordinate with Global Marketing Core Team to understand regional market needs, launch custom market-specific SKUs in markets, and localize campaigns, marketing assets, and claims• Track sales quantities and revenue and report on quarterly growth of the product line to upper management, as well as provide a SWOT analysis in the report • Promote, manage, and curate the product line through data analysis, waste-reduction efforts, and collaboration.• Strategize new growth opportunities, drive campaign ideation, introduce new products and resources, and manage product life cycles.

As an Associate Brand Manager, I am responsible for assisting with and promoting the brands and product families for Opalescence, Enamelast, and UltraSeal, Ultradent’s whitening and prevent/hygiene lines. Alongside the Brand Managers, I am responsible for curating these brands, maintaining growth and strategizing new growth opportunities, introducing new products, and managing product life cycles - including obsoleting brands that are no longer relevant or innovative. Our brand management team also provides education resources and sales tools that support sales efforts to help drive the company’s overall sales goals and initiatives.

Assist exclusively with the Opalescence tooth whitening brand in reporting, data analysis, waste-reduction efforts from a marketing perspective, collaborating with the Opalescence brand manager to improve processes and marketing materials, coordinating processes and projects between several different departments, and contributing to overall efficiency.

Responsible for supporting the Sales Department with administration for both sales agents and clients. Strong attention to detail in daily reporting, sales pipeline maintenance, and identifying opportunities for repeat business.

Work with students individually and in groups to help them understand international trade theory and economic principles

Managed the warehouse functions of business-to-business exchange, overseeing production, and ensuring high-quality product, as well as organized and maintained the full stock of products