Dave Albertson Email & Phone Number

Driving and managing all marketing and leasing strategies for a group of extremely knowledgeable professionals in New York, New Jersey, Connecticut, Atlanta, Indianapolis and Florida.-Oversee the physical integrity, safety, compliance, and occupancy (both physical and economic) of both company-owned and third-party managed properties.-Collaborate with leadership to shape and implement company vision and strategy related to property operations, team growth, and accountability.-Maintain in-depth knowledge of all property assets, including partner distributions, reserves, capital accounts, financing terms, and asset preservation strategies.-Partner with Asset Management to analyze refinancing options, develop corrective action plans for underperforming properties, and create long-term financial strategies for capital planning.-Review property budgets and capital plans, ensuring alignment with industry standards and special financing provisions.-Provide analytical support and reporting to investors and lenders, working closely with Asset Management and the Equity team.-Integrate new properties into Asset Management processes post-occupancy, monitor early financial performance, and coordinate necessary adjustments.-Lead the residential corporate budgeting process to optimize efficiency and revenue, ensuring compliance with investor, lender, and regulatory requirements.-Ensure the overall profitability of the property portfolio, supporting Property Management in presenting budgets and strategic plans to senior leadership.-Manage 3rd party industry partners. Negotiate and screen new partners as needed.

Jackson, New Jersey, United States

Driving marketing and leasing strategies to 13 class A properties across 3 states with over 4000+ modern units. Responsible for the planning and execution of multiple marketing campaigns and initiatives that include company-wide branding, digital advertising, PR, budget management, vendor relationships, research and reputation management. Manage all on-line content including corporate and property websites on a regular basis. Create resident and corporate communications. Produce internal corporate training platforms for new hires, seasoned employees and regionals managers. Effectively monitor and assess campaign performances and media spending using data and reporting provided by third party agency partners as well as data and analysis sourced directly from reporting tools available from multiple media channels. Review SEO and SMO logistics to ensure properties are positioned on-line effectively.

Lakewood, New Jersey, United States

Howell, Nj

I built an entrepreneurial agency culture around insightful, strategic, results-driven solutions. We developed our approach through collaborative relationships with our clients and each other. In our think-tank clubhouse, we turn our enthusiasm and diverse interests into fanatic followings for our clients.We’re committed to growing our knowledge of their businesses so we can see beyond the assignment and stay on top of the plan. We think like partners. We act like entrepreneurs. We care about results. We love working through challenges with our clients. Their goals are our goals. Their challenges are our challenges. Their successes are our successes. Services:• Branding• Advertising• Event Activation's• Customer Retention• Web design• Digital Strategies (Socially/ Website Positioning)• New Customer Acquisition• Marketing Management• Marketing Strategy• Public Relations• SEO

East Rutherford, New Jersey, United States

Developed a comprehensive visitor and tenant engagement program for new and future partners, with a focus on brand management and customer retention strategies. Cultivated new and established business partnerships to meet timely business goals and opportunities. Created tenant relationships that lead to a positive customer experience and positive ROI. Successfully opened the completion of Nickelodeon Universe Amusement Park, DreamWorks Waterpark, Ice Rink and Big Snow Ski and Skate Park. Drove guest services platform that is instrumental to drive business CRM goals. Key Accomplishments:•Innovate, strategize and collaborate with marketing and leasing teams to create brand experience.•Develop and direct strategies to increase visitor frequency, duration-of-stay and expenditures •Develop creative social media campaigns and ensure staff executes timely on those campaigns•Utilize a variety of marketing techniques such as TV ads, radio, digital, video, and social media to drive waterpark ticket sales and events.•Develop guest rewards programs to encourage repeat visits and brand loyalty •Oversee attraction partner relationships in collaboration with operations and leasing teams•Manage company policies and objectives with leased tenants, partners and team members•Manage tenant relationships and oversee promotional plans that exceed sales and marketing goals•Created and produced opening Events and Community Relations teams for Grand Opening programs•Lead market research efforts and link results back to future loyalty strategies, tactics and data analysis•Work closely with digital team on building a one of a kind CRM platform to establish customer database from inception. •Managed $2mm marketing budget•Approve and source new game changing experiences for guests and staff throughout the year•Book, research and approve select event activities throughout the year to expand facility use. (Concerts, Celebrity Appearances, demonstrations, and sport activations)

Chicago, Illinois

Carry out the strategic marketing plans for 16 shopping centers within the Central and East coast regions. Managing a team of 35+ marketing professionals driving sales and traffic to our centers in a variety of strategic ways. Led the success of over $7.3M in bottom-line revenue driven by sponsorships, advertising and 3rd party activations. Craft the strategic planning and launch efforts to establish partnerships with select companies, businesses, charitable organizations and educational institutions. Worked hand-in-hand with digital team to provide direction on companies’ field digital assets, social media platforms, and other online resources to best represent our assets. Supervised creative renderings/actuals for leasing presentations, ICSC trade shows, company events, B2C experiences, and common area activations. Plan, manage, and reconcile departments $8.5M budget. Foster meaningful relationships at the local and regional level to enhance our position within the marketplace.• Drive region-wide marketing strategies that supports the achievement of top line and bottom line growth • Produced traffic driving strategies to increase sales, traffic and customer loyalty• Developed short-term (1-year) and long-term (3-year) business strategies and solutions that support operating standards, leasing/merchandising criteria, amenities & services (Corporate and Field)• Liaison for national retail and philanthropic partnerships to create and develop strategic programming opportunities• Drive department communications to all business functions including Leasing, Asset Management, Development, Finance, and Operations• Established creative branding experiences to optimize guest experiences during property refreshes, expansions, renovations and GO’s • Manage departments branding and visual standards, process and procedures and development goals across corporate and field platforms • Recruiting, developing and managing high-performance Marketing Director talent

Orlando, Florida, United States

Oversaw all marketing verticals for Artegon Marketplace that has earned its status as one of Orlando’s top shopping and entertainment destinations to date. Artegon Marketplace’s “Anti-Ordinary, Anti-Mall” vision has secured its spot among Orlando’s top retail and tourist destinations. Artegon Marketplace has accomplished what very few retail venues in the United States have attempted to do – reinvent themselves into a stronger, more popular destination than their previous incarnation. Art is at the heart of everything we do, sell, create and showcase here. We’ve assembled more than 150 of the country’s and the world’s top artist-entrepreneurs in a galleria reflective of their art and passion. Think of Artegon Marketplace as a retail art museum of handcrafted works of home décor, furniture, fashion, art, media, candles, natural bath and body products, and so much more. What makes Artegon Marketplace even more unique are the exclusive events and attractions that compliment and showcase the artistic foundation of all our artists.Artegon Marketplace combines art, retail and style to create a shopping, entertainment and dining destination, we believe, unlike anywhere in the greater Orlando market. Artegon Marketplace was inspired by such famous marketplaces as Seattle’s Pike Place and Boston’s Faneuil Hall. As the search and demand continues for, not just unique retail, but also a unique experience, Artegon Marketplace is redefining retail and entertainment. We expect we will inspire others like they have us.To accommodate the demands and wishes of shoppers, Artegon Marketplace will open Eat Street in 2017. Eat Street is an avenue of food vendors, tasting stations, culinary retail and even a cooking school, all in a marketplace environment. Since October 1, 2015, Artegon has welcomed more than 3.05 million visitors.

New York / New Jersey

o Responsible for overseeing the strategic marketing direction and managing the field marketing staffs of 7 properties.o Manage over $9 million marketing budget (Media purchasing, Staffing, Strategic Spending, Amenities Considerations)o Act as the key business partner representing the Marketing discipline in each Asset Management and Leasing Regional group.o Managed, developed and implemented national and local events for national brands in various products categories.o Work directly with field marketing staff at each center to develop appropriate marketing plans, budgets and programming to meet the strategic needs of each center.

Build and create new business for 200+ regional shopping centers across North America with a focus on the North East centers. Parternships are designed to allow in-mall media marketing opportunites while creating and developing new marketing strategies through third party relatioinships.

•Collaborate with General Manager, Regional Marketing VP and other appropriate corporate personnel, by developing and implementing annual strategic marketing plans for Staten Island Mall. •Supervise the overall implementation of centers marketing plan while maintaining exceptional standards of tactics which include the CORE values of GGP, branding, community/government relations, advertising (creative and media), public relations, décor, retailer programs and special events.•Produce and develop local events to enhance the consumer’s mall experience. (e.g. Fashion Shows, Kids Clubs, Expos, community partnerships, community cultural initiatives, GGPGreen)•Interact with mall tenants, potential new retailers, consumers, community leaders, local & national media outlets to ensure flawless communications. •Increase malls alternative revenue income by 50% since 2005.•Appointed member of four GGP national tasks force. (Create, implement and design specific programs).

Greater New York City Area

Game Night Presentations and on ice director. Madison Square Garden Garden Vision Camera Director. Support and create magical moments and suggestions for all online and ingame promotions and events. Video link is an example of such.

New York, Ny

Promotions Manager and internship coordinator.* Supervising the promotion related activities of the radio station* Arranging meetings to create new content for the promotion of client services and products as per the client requirements* Worked closely with music directors in order to get the exact themes created for the radio station as recommended by the board of directors* Maintain clear communication with all the departments, making sure that all are on the same page regarding the promotional activities and plans* Hiring new staff for promotional purposes* Work closely with the designing department for creating brochures and hoardings for the promotion of certain products and organizations* Created a detailed promotion budget plan and sending it across to the clients for approval* Supervised the writing department, and making sure proper content is being broadcast in accordance to the policies of the organization and the board of directors* Provided daily reports to the higher management for analysis* Teached and trained new recruits on the daily work flow

To actively promote all top 40 pop artists via radio, mtv, college and web dependent programming. Facilatate all marketing related budgets for the east coast region.

Coordinate all building related maintenace, moves, relocations, video production shoots, and all hvac scheduling as a tenant to building (JLL)

Bachelor'S Degree, Communications

Activities and Societies: Men's Basketball team member. Rugby team member. Also president of sports programming for New Paltz TV.

Associate’S Degree, Independant Studies

Activities and Societies: Vice President Student Body, President Resident Assistance Association, Founder of Morrisville Olympic Games.

Bachelor'S Degree, Communication, General