Program Host
West Chester, Pa
As program host, I’ve researched, strategized and presented over 5,000 live, unscripted hours of direct television sales to captivate, educate and persuade customers with product-centered storytelling. Established sales strategies specific to the time of day, product category and targeted market. Other responsibilities included (but were not limited to) product development, training new associates, pioneering website-sales campaigns and creation of broadcasting (new media) ideas.Selected accomplishments include:• Won the “America’s Host Search” contest with votes from over 9 million viewers for QVC’s live contest. Initially selected to top 5 out of 25K contestants and voted the winner, by American viewers, out of 5 finalists on live television.• Introduced Keurig Coffee systems to the world with my coffee-loving marketing strategy Resulting in an immediate sellout and future programming. Still using my strategy, Keurig evolved into the kitchen staple it is today. • Developed, Executive Produced and hosted the first late-night shopping variety show. Which focused on entertainment and shopping. This increased viewership and sales by 26% for the time slot.• The engaging content I’ve created for multiple platforms has resulted in Annual sales exceeding $350M in electronic, fitness, home and Jewelry.• Produced viral content from live interviews with numerous celebrities including Justin Bieber, Joan Rivers, and Isaac Mizrahi Which resulted in an additional 300k+ views from visits to Facebook, Twitter & YouTube. • Partnering with e-Commerce team to create social media content and web video segments to educate viewers and mitigate returns. Segments received an average of 35K views/month• Established active social media presence across Facebook (28k followers) Instagram, Twitter, and blogs to align branding messages and increase viewers across multiple platforms. This created substantial additional “click -thru” sales.