💥 Collaborated with cross-functional teams to ensure seamless execution of marketing initiatives💥 Maintained sales and marketing systems, sales intelligence software, and web and email tracking tools💥 Developed and implemented advanced data analysis and reporting techniques using Microsoft Power BI, resulting in improved insights into customer behavior and market trends💥 Designed sales playbooks, providing ongoing coaching, and implemented sales enablement tools to enhance productivity and performance💥 Streamlined lead management, established clear sales stages, and implemented effective sales forecasting techniques💥 Developed and implemented robust sales analytics and reporting capabilities, providing actionable insights to sales teams and leadership

💥 Monitored technical aspects of key website operations💥 Segmented customer lists into engagement tiers and launched automated marketing email campaigns.💥 Identified and worked to remedy back-end technical issues💥 Segmented customer lists and launched automated email campaigns, resulting in increased engagement and conversion rates.   💥 Optimized website content with SEO best practices, improving organic search engine rankings and website traffic.   💥 Created, tested, and optimized landing pages to maximize lead generation and conversion rates.   Identified and resolved back-end technical issues, ensuring seamless website functionality and user experience.

💥 Architected, developed, and maintained the marketing automation stack💥 Integrated Salesforce and HubSpot CRM platforms using their API💥 Connected Shopify to HubSpot using Zapier to improve abandoned cart conversion rates💥 Resolved workflow and sync errors on a multi-platform marketing tech stack💥 Identified areas in the tech stack needing improvement through data analysis💥 Created new objects and fields in Salesforce and maintained pick-list field values💥 Managed design and implementation of all workflows, chat flows, call-to-action buttons, forms,custom field properties, landing pages, email campaigns💥 Entrusted by the CEO with rebuilding and migrating the entire company website from static HTMLpages to WordPress CMS💥 Optimized landing pages, banners, copy, and all web-based elements💥 Advised Content Managers on SEO best practices for all web pages and blog posts which increasedorganic search engine traffic💥 Developed an online partner ecosystem directory requiring modifications to the plugin code💥 Designed custom digital content using Adobe Creative Suite💥 Compiled custom reports & dashboards for executive management in HubSpot and Salesforce💥 Increased inbound MQLs generation 350% in 1 year💥 Increased demo requests from 2018 to 2019 by 400%💥 Spearheaded the launch of 9 new product accessories involving market research, field testing, assetcreation, marketing, and building out each accessory in Shopify as upsell offers💥 Launched a flagship product bundle initiative that increased revenue by $1mil💥 Worked closely with Product Design and Engineering teams and offered valuable product feedback💥 Trained team members on all marketing and CRM platforms💥 Involved in hiring decisions for the Marketing team and scaled operations and processes as themarketing team increased from 2 to 8 members💥 Managed and mentored the Marketing team of 8 with guidance from Marketing Director

As a brand ambassador, the Assistant Membership Manager (AMM) represents 24 Hour Fitness and ensures Membership Counselors (MCs) provide a welcoming, informative, and enjoyable experience for all prospective members during club visits ultimately leading to membership purchases to obtain club membership targets. Knowledge, Skills & Abilities Acquired: • 24 Hour Fitness Certification in Sales • Leadership skills • Management experience in sales/service industry • Coaching/Motivation ability • In-depth knowledge of sales practices and techniques • General understanding of Fitness Industry • Ability to work with computers • Excellent interpersonal communication skills • Outstanding customer service skills • Independent, self-starter with strong organizational skills • A team player