Digital Marketing Operations Manager
Vancouver, Washington
💥 Architected, developed, and maintained the marketing automation stack💥 Integrated Salesforce and HubSpot CRM platforms using their API💥 Connected Shopify to HubSpot using Zapier to improve abandoned cart conversion rates💥 Resolved workflow and sync errors on a multi-platform marketing tech stack💥 Identified areas in the tech stack needing improvement through data analysis💥 Created new objects and fields in Salesforce and maintained pick-list field values💥 Managed design and implementation of all workflows, chat flows, call-to-action buttons, forms,custom field properties, landing pages, email campaigns💥 Entrusted by the CEO with rebuilding and migrating the entire company website from static HTMLpages to WordPress CMS💥 Optimized landing pages, banners, copy, and all web-based elements💥 Advised Content Managers on SEO best practices for all web pages and blog posts which increasedorganic search engine traffic💥 Developed an online partner ecosystem directory requiring modifications to the plugin code💥 Designed custom digital content using Adobe Creative Suite💥 Compiled custom reports & dashboards for executive management in HubSpot and Salesforce💥 Increased inbound MQLs generation 350% in 1 year💥 Increased demo requests from 2018 to 2019 by 400%💥 Spearheaded the launch of 9 new product accessories involving market research, field testing, assetcreation, marketing, and building out each accessory in Shopify as upsell offers💥 Launched a flagship product bundle initiative that increased revenue by $1mil💥 Worked closely with Product Design and Engineering teams and offered valuable product feedback💥 Trained team members on all marketing and CRM platforms💥 Involved in hiring decisions for the Marketing team and scaled operations and processes as themarketing team increased from 2 to 8 members💥 Managed and mentored the Marketing team of 8 with guidance from Marketing Director
