David Bennett, Mba Email & Phone Number

I am a data-driven senior marketing leader with extensive experience developing strategies for customer engagement, acquisition, retention, loyalty, communications, insights, and analytics, across consumer products, services, healthcare, media, and retail. I have wide-ranging digital experience as well as experience leading and managing all aspects of marketing, with a solid foundation of product and brand marketing. I develop strategic plans that achieve exceptional business results with the right mix of marketing savvy, insights, and creativity.I'm highly analytical, and lead teams to leverage the right data to generate insights that fuel effective strategies. I have a passion for innovation, testing, learning, and optimizing programs. I lead marketing and analytics technology projects from a business perspective, including business case development, vendor selection, transformation, as well as the ongoing management and operation of marketing and analytics technology platforms. I am recognized as an effective leader, motivator, and coach who empowers teams with a collaborative style. I bring an entrepreneurial spirit and creative problem solving to marketing teams and opportunities. I have strong business and financial acumen, I'm highly collaborative, and I build teams and relationships. Specialties: Marketing, Analytics, Leadership, Strategic Planning, Digital Marketing, Engagement, Acquisition, Retention, Loyalty, Communication, Customer Experience, CRM, Database Marketing, Direct Marketing, Innovation, Research, BI, Product & Brand Management, New Product Development, Marketing Technology, Data Management Platforms (DMP), Big Data, AI, Data Products, Product Strategies, Marketing Automation, A/B & Multivariate Testing, Innovation, Coaching & Development, P&L, Business & Financial Management, Business Cases, Collaboration & Influence, Business Acumen, Partner Relationships, Vendor Management, Negotiation, Marketing Privacy, Regulatory & Compliance Management including: CASL, PIPEDA, GDPR, DAAC

Listed skills include Leadership, Product Marketing, Direct Marketing, Marketing Management, and 54 others.