David Jesson Email & Phone Number

England, United Kingdom

Witney Oxfordshire

Scarborough

Kings Lynn

Sealskinz is a fast growing, private equity backed business supplying the cycle, outdoor and sports markets with a range of unique, patented, waterproof, socks, gloves, and hats. Sealskinz products are used extensively by leading sportsmen and women, adventurers and the military as well as ordinary people just wanting to get out and stay out and enjoy the.

Kings Lynn

• Recruited to re-invigorate the commercial function, restructure the sales and marketing functions to enable the business to deliver the long-term growth and see the business through to the next round of investment.
• Achieved 28% sales growth in two years whilst maintaining margins. (Market growth at 2%)
• Restructured the sales and marketing team and recruited high performing individuals with the capability to grow the business to its £25million in 5-year… Show more Recruited to re-invigorate the commercial function.
• Restructured the sales and marketing team and recruited high performing individuals with the capability to grow the business to its £25million in 5-year target.
• Developed and implemented JBP’s with all outdoor and cycle national accounts
• Developed a suite of in-store visual merchandising to support the re-brand and establish category leadership.

Scarborough

• I set up Fruitful Marketing in the autumn of 2008 to help businesses make the most of their products and propositions and maximise their sales potential within their chosen market place. Clients include:
• McCain Foods Ltd, strategic innovations project. (FMCG)
• Whitby Seafood; Ltd, £22million food service and retail frozen seafood business. (FMCG)
• Cafe2U £1.5million Mobile Coffee franchise. (FMCG)
• CLS Identification; £2.5million B2B product label, software and RFID… Show more I set up Fruitful Marketing in the autumn of 2008 to help businesses make the most of their products and propositions and maximise their.
• CLS Identification; £2.5million B2B product label, software and RFID provider (B2B)

UK, Europe, USA, India And New Zealand

• Recruited to lead a strategic shift across the three distinctive businesses under the G.A. Pindar corporate umbrella. Built the firm’s marketing team from the ground up. Reengineered the sales and marketing programmes.
• Grew sales from £93M to £140M. This 66% increase was 5 times the industry norm.
• Restructure the sales approach from product selling to a solution sell with customer specialist channels.
• Elevated new customer acquisition rate from 10% to 13% and increased average sales per customer by 11%.
• Reduced customer churn by 10%.
• Developed JBP’s with major international accounts including Office Depot and Avon

UK And Europe

• Leading European Food Company serving foodservice and retail markets with annual revenues of £120M. Planned and directed marketing activities for multi million pound U.K. and European markets. Conceived and implemented.
• Built Quorn brand sales from £16M to £85M via transformation and re-launch of the brand.
• Created an aggressive integrated communications campaign including T.V., press, and product sampling that increased Quorn’s household penetration from 1.5% to 19%.
• Established customer marketing and established the brand as category leader in the healthy non-meat market.
• Doubled sales in Continental European market from £9M to £18M in just 2 years. (Head of European sales and Marketing)
• Set up a gated approval-based product development process with Innovation Manager that generated £33M in incremental sales across 4 new product categories in two years.

Maidenhead

Scarborough

Brand manager on frozen pizza brands (£20m)