GnG Sales is the importer and distributor throughout Australia and New Zealand for a range of premium automotive aftermarket brands, primarily in the collision repair, refinishing, detailing and car care markets, including Autoglym, Autoglym Professional, RUPES, Workquip Tools and Star New Century refinishing equipment.With my deep experience in big brands, my role is to chart a course for marketing and communications strategy, ensure market share leadership, economic growth, and maximum brand owner satisfaction, along with our overall reputation as the house of these great brands. As a senior leader in the organisation, I'm also pivotal to informing the overall business strategy in the short and long run; the industries, markets, insight and vision to maximise the company's growth, returns and outcomes.Overarching these charters is leading all staff across the business, supporting their effectiveness in providing a level of customer experience that ensures the company's reputation as a market leader.

Taking some personal time to learn, energise, plan and undertake pet projects before commencing the next steps in my career, contribution and goals.• In an advisory capacity and as an experienced industry participant, I provided advice to several financial investment firms on strategic factors influencing the automotive, consumer, marketing and motorcycle industries.

Harley-Davidson Inc. is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903.Role Focus:Lead a team in the strategic marketing planning and implementation of all marketing activities across the business, especially related to advertising, promotions and PR.Achievements:• Exponential (20+ %) growth in test rides (a key customer interaction and moment of truth), which contributed to sales and market share growth, and the #1 heavyweight road bike brand in Australia• Negotiated a commercial partnership (Marvel Disney), campaign and cross promotion that exceeded expectations and generated significantly more leads than previous programs and was internationally publicised – Top 10 Webby Awards Honouree, Over 5 million viewers, 1million engagements and 15,000 new data base leads• Developed and led the successful new model launch strategy for the brand’s first new family platform in 14 years, with creative angles, experiential tactics and a strong focus on outreach youth segments and channels, achieving segment domination within six months• Successfully developed a brand partnership with Paramount and the Terminator Genisys movie release which leveraged ties between Harley-Davidson and Arnold Schwarzenegger’s Terminator resulting in media prominence and a 150% increase in customer test rides during the same week of the previous year• Implemented a transformative social media strategy that grew the brand’s fan base and company access across channels exponentially, along with improved engagement exceeding averages.Specialities: Strategic Marketing, Marketing Design, Marketing Development, Strategy Execution, Integrated Communications Strategy

Role Focus:As head of the newly created Aftersales Marketing & Sales department, I was tasked with creating, organising and leading the team to implement a marketing and sales strategy for growth of the related product businesses (parts, accessories, apparel and service) in the Australian and New Zealand marketsAchievements:• Contributed to the achievement of double digit year on year sales growth though implementation and management of a demand focused team and outcomes driven integrated marketing campaigns• Developed the new sales and marketing department organisation from a clean sheet, implementing a marketing, customer service, field team and incentive structure that contributed to high franchisee satisfaction, sales and marketing growth• Developed a creative framework that resulted in successful integrated advertising and marketing campaigns that were recognised at the C-level and then adopted by other subsidiary markets globally and invigorated demand and salesSpecialities: Strategy Activation, Marketing Communications, Strategy Execution, Sales Strategy, Marketing Leadership, Strategy Design

Isuzu Motorsports is the independent motor-racing team of accomplished international off-road racing driver and Dakar Rally competitor, Bruce Garland.Role Focus:• With Isuzu Motorsports as a client and as consulting Marketing Director, I was engaged to implement a strategic marketing and business plan to position the team, publicise and promote their value proposition to leverage and attract sponsors and create additional, recurring revenue streams.Achievements:• Developed a brand position and campaign visual identity that focused team objectives and provided a framework for crafting messages and developing public strategy • Directed a broad, owned and earned strategic marketing communications plan (including website, media site, media liaison, social media and e-news) that improved reach and engagement with fans, increased publicity from media and provided additional sponsor leverage to markets• Created a multiple income stream framework in which current sponsors extended and increased commitment over and above previous investments, branded product and merchandise, and an Isuzu Motorsports Dealer Team.Specialities: Brand Activation, Digital Channels, Marketing Strategy, Sponsor and Partnerships, Marketing Consulting, New Product Development

Brand and marketing strategy consulting for blue sky ideation to tactical planning, brand differentiation, customer activation and experience.Specialities & verticals:• Marketing & communications strategy• Public Relations• Media Channels, analogue and digital• Strategy alliances and Sponsorship• Product Development• Strategic Business Planning• Automotive, motorcycle, transport, premium & luxury brands

Smart Automotive is a digital-first company that manufactures and markets environmentally aware, custom branded vehicle protection solutions for the automotive and repair industry, marketing, communicating and selling primarily through a digital business environment.Role Focus:• With Smart Automotive as a client, to create a business model, brand position, and marketing framework, as well as launching and managing the strategic business plan in local and international marketsAchievements:• Implemented the e-business structure, created the brand position and marketing communications plan that resulted in marketing and sales growth of 30% over the previous starting year• Developed and implemented an e-business model and multi-channel distribution strategy that ensured value proposition synergies with brand position and import dynamics• Introduced changes to market pricing of existing product lines that improved underlying profit through strategic competitive insight• Developed and launched a new product line, created from recycled material, promoted via sampling, media liaison and publicity which grew enquiry, revenue and profit growthSpecialities: Marketing Strategy, Digital Channels, Consulting, New Product Development

After 12+ years in marketing leadership, I owed myself some time to plan the next chapters in my own story. This was it.

Toyota Australia is a subsidiary of Toyota Motor Corporation. It markets Toyota products and manages motorsport, advertising and business operations for Toyota in Australia.Responsibilities• To lead a team of marketing executives and agencies to implement multi-channel marketing and communications strategy to achieve divisional revenue targets in excess of $700m in domestic and global export markets, maintain and improve marketing share and ensure continued brand healthAchievements• Designed a through-the-line online communications campaign for launching a new sound and navigation product into a highly cluttered market that achieved an online conversion rate of over 20%, the highest of any previous online campaign. The PR and publicity campaign achieved media ROI over 10:1 and initial product allocation was sold out• Created a half-yearly marketing summit structure with all staff and agency partners that work-shopped strategic imperatives and improved the coordination and outputs of all stakeholders• Designed the tactical execution of brand repositioning project, leading with corporate-wide information campaign style guide and integrated communications campaign that achieved high levels of stakeholder involvementSpecialities: Integrated Marketing Communications, Leadership & Management, Marketing Strategy, Process Development, Business Development, PR, Sales & Marketing Operations, B2B

Responsible for the creation, execution and management of brand, retail and wholesale advertising and promotions strategy for the national Customer Services Division, leading a team of staff and agency partners to implement tactical communications for the domestic parts, service and accessories businesses.

Strategic management of dealer parts & service accounts of over $50 million revenue, ensuring continued individual business growth, profitability & contribution to overall company objectives. Consulting to Toyota & Lexus dealership owners & senior management, advise them on their business's sales & marketing strategies to achieve individual performance objectives.

As deputy head of marketing, lead a marketing coordinator and a team of agencies in the development of plans for relationship marketing, public relations, sponsorship and promotional marketing mix elements for national parts, accessories and service division, that contribute to revenue goals while maintaining brand equity.

Analyse, propose and develop opportunities and develop strategic marketing plans for product, distributor development and promotion in parts & accessories. Monitor results, feedback and make recommendations on the continuation or modification of campaigns to achieve strategic objectives to senior executive management.