I assumed the role of Vice President Global Programs in 2015. I led the execution of the organization's Global Partner and domestic tour and media program, designed to grow market share, increase partner engagement, and maximize the organization’s brand awareness, trial, and repeat business. I was valued by our team for building the region’s global travel market share through partnerships with state tourism organizations, regional travel supplier teams, travel media, and international travel intermediaries. I was responsible for coordinating Domestic Showcase Marketplace and buyer engagement tours to stimulate growth in the domestic arena and expand market share. I progressively grew travel media relations initiatives, including expansion of Travel South USA Domestic Showcase Media Marketplace and targeted media familiarization tours. Lastly, I strengthened business partnerships and led networking efforts to promote brand value and expand operational scope.. Successfully increased international travel visitation from 6.7M to 7.2M and spending from $8.1B to $9.5B in spending.. Spearheaded domestic travel program and grew group tour visitation for the region from 33M to 43M, and increased economic impact from $19B to $28B.. Grew earned media production from 77M in online readership to 127M and print readership from 16.6K to 40M.

I was appointed as Director of Partnership Marketing and Sales in 2012 to build sustainable relationships with international and domestic partners to expand market share, drive partner engagement, and meet long-term organizational objectives. Utilized market research and analysis to identify emerging industry trends as well as opportunities for market share growth. I was responsible for optimizing entire sales cycles and marketing campaigns to maximize customer conversion and international market exposure. Lastly, I managed intermediaries to ensure the successful execution of the organization's product development initiatives.. Launched International Showcase Marketplace and product development familiarly events designed to build region’s global travel market share through partnerships with state tourism organizations, regional travel supplier teams, and international travel intermediaries.. Increased visitations from European markets from 34% to 47%, Asian markets from 21% to 26%, Latin American markets from 9% to 14%, and Non-traditional markets from 38% to 51%.. Successfully partnered with Brand USA to strengthened global marketing strategy for Travel South USA.

Here, I implemented strategies to increase brand recognition, promote compelling value propositions, and ensure consistency of branding efforts across product development, advertising, and marketing campaigns. I also integrated market research, industry trends, and technology tools to support operator objectives. One of my core responsibilities was to secure partnerships with technology groups to increase reservation production. Lastly, I uplifted brand standards and developed training programs to maximize operational performance and corporate marketing initiative benefits.. Successfully integrated and mentored franchise support team of 17 operations and sales support professionals focused on generating brand awareness, trial, and repeat business opportunities, revenue growth, cost control measures, and achieving outstanding customer outcomes.Additional experience with USFS Brands included Vice President – Frequency and Electronic Marketing (2002 to 2005) and Vice President – National Sales (1998 to 2002) with US Franchise Systems, Inc.

• Progressively escalating sales, marketing and operations positions in domestic and international travel markets