David Kelly Email & Phone Number

Boca Raton Fl

Manage Amazon Ad campaigns focused on ad delivery designed to promote brand and products based on unique strategy designed for each brand. Work with creative department to optimize listings based on product and keyword research. Create DSP and sponsored ad strategy proposals for partners and launch new campaigns. Build custom ad performance reporting suite using SQL and SSRS. Communicate with brand partners on status, timeline, budget and competitive intelligence… Show more Manage Amazon Ad campaigns focused on ad delivery designed to promote brand and products based on unique strategy designed for each brand. Work with creative department to optimize listings based on product and keyword research. Create DSP and sponsored ad strategy proposals for partners and launch new campaigns. Build custom ad performance reporting suite using SQL and SSRS. Communicate with brand partners on status, timeline, budget and competitive intelligence analysis. Leverage AMC as part of data driven analysis and optimization of campaigns to achieve strategy. Show less

Boca Raton, Fl

Lead developer and subject matter expert (SME) for several high traffic custom E-Commerce websites running ColdFusion and SQL. Built digital marketing team with mobile first mentality. Audited new and existing vendors; challenging each to substantiate added value and pruning those we can bring in-house. Reduced IT budget by over $100K/year by bringing application development and SEM/SEO initiatives in-house. Enhanced product ratings and reviews to achieve higher engagement and… Show more Lead developer and subject matter expert (SME) for several high traffic custom E-Commerce websites running ColdFusion and SQL. Built digital marketing team with mobile first mentality. Audited new and existing vendors; challenging each to substantiate added value and pruning those we can bring in-house. Reduced IT budget by over $100K/year by bringing application development and SEM/SEO initiatives in-house. Enhanced product ratings and reviews to achieve higher engagement and syndicating to our marketplaces. Product matrix and detail page refinements to easily expose broader selection of SKUs. Interview and evaluate E-Mail service providers as part of cross-functional team. Using an Agile methodology implemented PayPal, Orbital Payment Gateway and Amazon Login and Pay, including full integration with IBM i back-end for complete end to end E-Commerce payment gateway solution. Successfully launched and managed new marketplace accounts including Amazon, eBay, Jet and Walmart feed enhancements. Managed multiple catalog feeds to ChannelAdvisor using IBM i and SQLRPGLE. Oversaw and led flawless migration to Google Universal Analytics with Enhanced E-Commerce, via Google Tag Manager. Define and implement key performance indicators to capture and report on within the path to purchase. Show less

Boca Raton, Fl

Managed all aspects of IT department resources and performed application development. Deployed firewall to harden network security, allow VPN support for remote workers and provide client access to SEM reporting server.  Provided leadership as a SME on hosting issues, desktop/server standardization, network/telephony and general upgrades/maintenance of servers. Launched web development department using Rackspace Cloud Site Hosting solution for custom content management system and… Show more Managed all aspects of IT department resources and performed application development. Deployed firewall to harden network security, allow VPN support for remote workers and provide client access to SEM reporting server.  Provided leadership as a SME on hosting issues, desktop/server standardization, network/telephony and general upgrades/maintenance of servers. Launched web development department using Rackspace Cloud Site Hosting solution for custom content management system and flawlessly migrated dozens of client websites generating a new income channel. Application development to leverage Google AdWords and Analytics API using VB.NET. Enhanced and automated custom SEM performance reporting using SQL/SSRS data warehouse, eliminating manual data imports and increasing accuracy while saving 40 hours per month in labor. Performed Oracle CRM migration including data de-duplication and improved workflow for sales team. Show less

Boca Raton, Fl

Performed requirements gathering and designed software to launch call center. Project leader for team of up to four programmers responsible for application development and implementation to custom software package for catalog retailer including order entry, inventory control, fulfillment, marketing, and customer file maintenance. Designed and developed real time credit authorizations (bank and private label) including enhanced fraud detection resulting in reduced time to ship and lower… Show more Performed requirements gathering and designed software to launch call center. Project leader for team of up to four programmers responsible for application development and implementation to custom software package for catalog retailer including order entry, inventory control, fulfillment, marketing, and customer file maintenance. Designed and developed real time credit authorizations (bank and private label) including enhanced fraud detection resulting in reduced time to ship and lower fraud costs. Co-Developer for J2EE E-Commerce package, reducing maintenance costs while expanding customization options. Generated feeds to and from E-Commerce SQL server farm for multiple websites.  Collaborated with call center management team to design and launch more efficient upsell and related product logic resulting in a 60 percent increase in conversion rate. Implemented a fully scripted call center system, cutting the average time on call, increasing the team efficiency and allowing the call center to be out-sourced reducing the company’s cost per order by 25 percent. Show less

Jupiter, Fl

Built software development team and launched remote office for programming, analysis and system design of apparel package software.  Performed on-site client requirements gathering for software customizations and managed technical development, testing and final implementation using Waterfall methodology. Project manager for internal application modernization efforts, including training of development team. Directed work, interviewed and hired employees, reviewed performance… Show more Built software development team and launched remote office for programming, analysis and system design of apparel package software.  Performed on-site client requirements gathering for software customizations and managed technical development, testing and final implementation using Waterfall methodology. Project manager for internal application modernization efforts, including training of development team. Directed work, interviewed and hired employees, reviewed performance, identified training needs and performed other supervisory duties for 5 employees in satellite office. Managed remote office needs for communication support and human resources. Show less

HRGAS/LMS property management software package installation, training and support. Involved in full Software Development Life Cycle including requirements gathering, design specification and documentation.  Worked on over a dozen flawless hotel migrations as technical support for internal teams and property staff. Performed integration of third party vendor’s systems for in-room automation, telephony, mini-bars and point of sale terminals. Trained property’s IT team on best… Show more HRGAS/LMS property management software package installation, training and support. Involved in full Software Development Life Cycle including requirements gathering, design specification and documentation.  Worked on over a dozen flawless hotel migrations as technical support for internal teams and property staff. Performed integration of third party vendor’s systems for in-room automation, telephony, mini-bars and point of sale terminals. Trained property’s IT team on best practices for IBM hardware maintenance as well as daily workflow of tasks required to achieve optimal efficiency and timely reporting of daily occupancy and revenue statistics. Show less