David Chan Email & Phone Number

Dearborn, Mi

Responsible for: Leveraging consumer insights to increase purchase intent among active automotive shoppers. Developing digital communication strategies in display, video, search, social and mobile

Livonia, Mi

Responsible for launching and maintaining two CPG (consumer packaged goods) coupon platforms (click to print and load to loyalty card) that benefit FDM (Food/Drug/Mass) shoppers and retailers.

Responsible for testing and launching a new line of customized coupon products (leveraging variable data printing technology) for the fundraising channel

Responsible for developing, testing and managing new discount products that leverage credit card processing platforms

Responsible for:Providing a strategic marketing framework and support for the Merchant Sales DivisionDesigning, executing and analyzing: SMB (small and mid-sized business) marketing programs, lead generation campaigns, and SMB sales support materials.

Responsible for:Developing, testing and managing a magazine subscription fundraiser.Identifying market opportunities, outlining and developing business plans, supporting the plans with appropriate levels of market research, commitment from senior management and constituents, and executing key elements of the marketing mix for testingProviding marketing strategy for national retail sales team. Analyzing retail sales metrics; designing point-of-sale merchandising displays; creating and delivering retailer sales presentations; developing and implementing pricing and promotional strategies.

Responsible for:Managing the Dr.Scholl’s brand, a $30 million portfolio with full P&L accountability.Preparing and presenting strategic brand plans; interpreting consumer behavioral and attitudinal research; establishing price recommendations and monthly SKU forecasts; launching new products; leading a cross-functional team (Sales, Finance, R&D, Logistics, Regulatory); developing B2B and e-marketing strategies; championing merchant promotionsWorking with an integrated group of external agencies, to create synergy in TV campaigns, PR events, e-marketing, retail sales promotions, direct mail, and pharmacist education programming.

Responsible for:Assisting in the brand management of the Food Storage portfolio (Ziploc, Saran Wrap) and the Home Cleaning portfolio (Drano, Shout, Vanish/Toilet Duck): P&L accountability of $100 million.Preparing and presenting the Home Cleaning brand plans; launching new products; reporting consumption data; collecting and interpreting competitive information; analyzing SKU portfolio mix; developing retail sales promotions; engineering Club packs and special packs; redesigning package graphics; tracking marketing expenditures.

Responsible for:Managing 250 retail stores that cover all channels of trade: food, drug, mass and club. Direct responsibility for five head office accounts that cover food, drug and drug wholesale channels. Directly accountable for $1.5 million in sales.Attaining sales objectives, driving distribution of new and existing SKU’s; selling secondary displays and plan-o-gram recommendations; planning flyer advertising; implementing regular and feature price guidelines; tracking sales and co-op spend.

Exec Education Certificate, Marketing Strategy

Master Of Business Administration (Mba), Marketing

Master Of Business Administration (Mba)

Bachelor Of Science (B.Sc.)