Building experiences from the ground up that will improve engagement and humanize our interactions over video.

Key Result: Completed and successfully launched the business’s first mobile app, navigating interdepartmental challenges, which previously delayed the project for three years. Achieved Double AA level compliance, with the American with Disabilities Act. Surpassed annual customer downloads goal by 1,333%, within the first three months of project completion. App maintains a 4.6 rating in the App Store (iOS).Advocate effectively for user-centered design at all levels of the organization, from senior leadership to product management, championing the benefits of human-centered design methodologies.Lead the mobile design vision, and set product direction with the project manager; designing new features and enhancements, and restructuring the visual design for ADA compliance.Redesign the internal POS system for all retail stores, working closely with stakeholders to conduct fact finding, discovering and evaluating areas of competitive disadvantage, and designing wireframes and mockups.Facilitate the e-commerce handoff from external contractors, to the internal design team; mentoring junior team members on good, user-centered design practices.Partner with the UX Engineer and Marketing Director, to create consistent visual styles with components and page layouts.

Tactical and strategic UX roadmap creation, requirements gathering, product definition, information architecture, workflow design, wireframing, prototyping, visual design, team leadership, feature prioritizing, and communication with departmental leadershipDrive the product design process: conceptualization, user interviews, interaction design, implementation, and usability testingAdvocate effectively for user-centered design at all levels of the client organization, from senior leadership to key stakeholders; explain the benefits of involving end users early and often

Incorporated UX into agile development sprints, coordinating with marketing, development, and product management rolesStructured complex journey mapping, to help diverse audiences easily understand the new product user flow. Delivered low- to high-fidelity concepts, UI assets, usability requirements, as well as responsive and adaptive designs to product owners and software engineersAssisted in the development of a design pattern library, to document design direction and decisions, while establishing a standard across the application.

Lead designer for Agilezen, a groundbreaking project management web and mobile application, that allows users to organize tasks, trace other team members’ progress, and monitor overall project’s progress. Defined interface logic and behavior, with a focus on human behaviors, interaction, and customer feedback. Defined application functionality with user stories, scenarios, flow charts, and site maps using Omnigraffle. Provided highly usable, and relevant, design recommendations to development teams, working with them to achieve project goals. Created detailed wireframes, illustrating interaction design and strategic vision, as well as develop advanced interactive prototypes using HTML/CSS and Bootstrap.

Created compelling designs and messages, that suited client needs, and placed them above their competition. Worked with large and small businesses to develop and expand their brands. Helped companies clarify and share their messages, via new and traditional media: print design, web platforms, printing and web hosting. Specialized in working on detailed print identities and Wordpress web development projects.

Created branding for international skincare startup. Designed point of sale and trade show materials. Complete redesign of websites, newsletters, and promotional materials. Design print, web and magazine advertisements. Coding and maintenance of company websites, including promotional home sales videos.

Managed computer laboratory while providing instruction foradult and youth users.Taught classes in general computer literacy and internet explorationAssisted the marketing team in creating postcards, flyers, direct mailpieces, mini magazines and other promotions for national marketsDeveloped multiple content projects for the internet planning, design,production and content managementWorked closely with IT development staff on integration of backendweb applications, e-mail, database and server systems.

Sole designer, dealing with all aspects of all client web site design andinternal web and print design projects.Maintained corporate identityWeb and print production, coding, scripting and asset management for allprojectsMaintained all office workstations, servers and networkCommunicated and presented ideas to supervisor on regular basis