David Salmon Email & Phone Number

Louisville, Ky, Us

Louisville, Kentucky Area

Louisville, Kentucky Area

Company specializing in sales and marketing strategy, brand development, market execution, B2B and B2C business development and business turnarounds• Client list consists of consumer products companies and brands including KWV South Africa, Duck Commander Family Foods, Marnier-Lapostolle - Grand Marnier, English Emprise – Maker’s Mark, Malabar Liqueur, Forty Creek Whiskey, Rush Creek Distillery, Ugly Dog Distillery, Rooibee Red Tea • Led the team that developed and implementated of the most successful digital media launch within the RTD beverage category in 2014.• Currently sits on multiple advisory boards for early stage companies and new to market brands.

Toronto, Canada Area

Wine and spirits distribution company specializing in the marketing and sales of international brands within Canada. Portfolio consisted of leading brands within the wine and spirits industry including; Appleton Estates, Two Oceans wines, Campari, SKYY Vodka, Glenfiddich, Grand Marnier, Gibson's Finest, Wm. Grants, Lamberti, Osborne, Amarula, Balvenie, Innis & Gunn, Tyskie, and Hendrick's, • Key member of executive team that achieved record sales exceeding $180 million in 2007.• Led the development and implementation of a new national account strategy that increased sales by over 15% annually.• implemented a new budget tracking system that increased accountability within all departments and improved the company's ability to track and analyze effectiveness of program execution.

Bardstown, Kentucky

A global producer, marketer and seller of adult beverages products.• led the development and implementation of Hpnotiq Liquor's global sales and marketing strategy achieving record sales of over 825,000 9 liter cases and net profit of $80 million within 14 months of national launch.• Engineered and managed the industry most successful field marketing | consumer engagment program dominating the on-premise market in 03 & 04. • Won Impact International’s “Hot Brand” award for 2004.

Louisville, Kentucky Area

• Led the development and launch of a sustainable Value Menu that increased same-store sales by an average of 14%. • Led 3 business teams that oversaw KFC’s core business and new product development.• Began process of returning core business to stability after multiple years of sales and market share declines.

Louisville, Ky & Westport Ct.

Allied Domecq USA, Director of Marketing 1999 - 2000• Increased Alliance Division’s sales by 8% to sales of over $200 million.• Rebuilt and mentored Alliance division marketing and field ambassador teams.• Reenergized agency brand relations, maintaining brand representation for Suntory, C&C and distribution rights to Stolichnaya Vodka.Maker’s Mark Distillery Inc., Vice President of Sales & Marketing 1991 - 1999• Led the development and implementation of the company’s long-term international strategic plan and built a global network of distribution partners, achieving 40% annual growth for 8 years.• Created and managed the Maker’s Mark brand ambassador program, establishing the brand as a leader in the category. • Developed and managed Maker’s Mark’s sales training and consumer heritage programs.• Developed Maker's Marks brand manual and digital marketing strategy.

Executive Mba - Executive Development Business Management

Bachelor Of Business Administration (B.B.A.), Marketing, Computer Science

Activities and Societies: Student Government President, Student Representative on College Board of Directors

International Higher Certificate In Wines & Spirits, Wine & Spirits