Plan, manage, and execute organic (SEO) and paid search (PPC) marketing channels.Orchestrate social media strategy by scheduling, designing and deploying marketing collateral.Project manage website redesigns in collaboration with external web development agencies.Update company brand identity, including logo, color palette, tagline, brand voice, and USP.Leverage resources to produce content marketing assets like video, articles, ebooks, and infographics.

Also manage marketing activities for Therapeutic Resources, a division of Preferred Healthcare Staffing.

Develop brand strategy and product offerings for current and future target audiences.Optimize the digital marketing channels of paid advertising, SEO, social media, email marketing.Manage all product distribution channels, including third-party marketplaces and D2C websites.Source production overseas, negotiate with manufacturers, quality control, freight and importing.Administer the inherent financial, legal and operational aspects involved in running a business.

Oversee client's digital marketing strategy and manage tactical implementation.Continually optimize SEM/PPC campaigns to systematically improve performance metrics.- Decreased cost-per-lead from $300 to $60, generating 400% ROI improvement.Ongoing landing page development and Conversion Rate Optimization (CRO) testing.Built personalized marketing automation email engagement programs in Pardot.Project-managed website redesign, incorporating SEO and UX best practices.

Oversaw all digital marketing channelsDirected paid search (SEM/PPC) advertising strategy- Achieved 70% reduction in B2B lead acquisition costsLed conversion rate optimization (CRO) program- A/B landing page testing increased leads 160%Worked with digital manager to select and onboard new SEO agencyImplemented social media advertising campaigns on Facebook, LinkedIn & Twitter- Trained marketing specialist to manage on day-to-day basisAudited and improved email marketing program- Had new responsive design templates created in Pardot- Formalized A/B testing process and documentation- Reviewed outgoing communications and started automation process

Oversaw online advertising strategy and budget for all business unitsDirected all paid search marketing campaigns (SEM/PPC)Consulted on major SEO initiativesNegotiated vendor contractsAnalyzed performance and reported results for online marketing activitiesManaged company domain name portfolio

Directed all paid search marketing campaigns (SEM/PPC)Provided SEO training to in-house teamOversaw display advertising, including:- Third party websites- Social media advertisingNegotiated and executed contracts with job boardsSupervised email marketing program, including:- Maintaining vendor relationship with Email Service Provider- Monitoring all email campaignsUtilized web analytics platforms to evaluate resultsManaged company domain name portfolio

Website project management (marketing requirements):- New websites- Website redesignsSearch engine optimization (SEO):- Keyword research- Site architecture- On-page elements- LinkingPay per click (PPC) campaign management:- Google AdWords- Yahoo! Search Marketing- Microsoft adCenter- Ask.com- Indeed.comWeb analytics:- WebTrends- Salesforce- HitwiseDomain registration and portfolio management:- Dotster.com- NetworkSolutions- FreeParking

Performed search engine optimization (SEO)Trained others on SEOReviewed SEO