David Larkin Email & Phone Number

Oxford, Gb

Tel-Aviv, Il

- Successfully defined, managed, and delivered a full EMEA wide partner marketing strategy, with enablement and demand generation at its core, with the design and deployment of a full suite of content, marketing, and lead generation programs including messaging and value proposition development, campaigns, ABM, PR, brand, social, events, and training, all aligned to co-marketing plans and MDF objectives. - Supported the global channel marketing team through the design and delivery of global marketing and enablement initiatives ranging from planning and MDF processes, campaigns, demand generation tools and tactics, training, and sales acceleration and overlay sales services, all designed to accelerate readiness, sales growth, and partner relationships- Supporting the global product marketing teams with defined launch plans for new products and services, covering training, enablement, communications, awareness and lead generation

Sunnyvale, California, Us

A new approach for a new eraIn this time of increasing ransomware and cybercrime, Illumio provides the only proven segmentation product suite purpose-built for Zero Trust security.My role was to restructure the go-to-market and demand generation for EMEA, with a focus on the UKI and Southern EU. Key deliverables included:- The design and implementation of a digital intent lead generation program, driving high quality opps in the ADR team, resulting increased meetings and higher AOV- Redefining the events strategy, reducing broad audience (lower impact) events, and investing in tactical events with focused audiences, resulting in stronger follow up engagements- Supporting the Solutions marketing team on go-to-market campaigns, working to specific vertical and industry sectors- Increasing visibility within the channel sector through joint activities and marketing- Working to align marketing to the overall regional sales objectives, expectations, and deliverables

Kanata, Ontario, Ca

- Leading on the partner positioning and messaging, defining Partner First and Why Partner with Mitel- Mitel PowerUP: Leading on the delivery of global tools, systems, processes, and communications to accelerate the Mitel partners - Supporting the Mitel Global Partner Program with go-to-market programs around engagement and relationship building- Working with sales in building out a fresh and new regional Distribution marketing framework and approach- Delivery of a rolling Mitel in the Cloud awareness campaign to Partners, driving partners to sign up with Mitel

Campbell, Ca, Us

- Leading a team of marketers to accelerate the 8x8 opportunity through demand generation and field marketing- Defining and building a direct marketing, both inbound and outbound strategy- Defining and building the go-to-market marketing strategy with our EMEA partners. 408% YoY Growth in channel pipeline growth163% YoY Growth in direct pipeline growthROI performance >32-71:1 depending on tactic28% reduction in pipeline qualification/conversion timesPart of a global team building out a fast paced, high value, demand generation strategy, accelerating all core segments and verticals. Connected Performance is at the heart of our plan, aligning marketing and sales closely to maximize campaign performance, the ROI, and our partners profitability.

San Jose, Ca, Us

Responsibilities include marketing strategy definition, design and implementation for the joint go-to-market for Cisco strategic partners. Driving the EMEAR country, region, and global interlock across both marketing organisations. All of which are designed to drive scalable demand generation across the EMEAR region, to enable all segment growth for both businesses.FY17 (Aug 2016-July2017) EMEAR Success Marketing focus increased the re-alignment of tactics with less telemarketing and more digital/social. Messaging strategy moving even closer to customer focus and needs, and less vendor vanity. Marketing generated pipeline to booking conversion processes were a key focus, driving increased alignment between marketing and sales. Impact was reflected in the results with a marketing generated pipeline continuing @ triple digit M$ value, and an associated conversion to booking rate of 65%. FY16 (Aug 2015-July2016) EMEAR Success Development, test and rollout of the Cisco ENGAGE digital marketing practice across EMEAR, noticeable success across multiple countries incl. UKI, Netherlands, Italy, with Switzerland being as best practice training. Overall FY16 results achieved 107% YoY, with booking conversion increasing by 143% YoY, FY15 (Oct 2014-July2015) EMEAR Success Established scalable and structured approach delivered with an innovative and extremely capable marketing team, resulting in the delivery of 291% Commercial/Mid-market net-new pipeline growth (262% net-new all segments pipeline growth). Best practices generated were adopted by different parts of the business and regions,

San Jose, Ca, Us

EMEAR Marketing lead for the Cisco Marketing Velocity ProgramVelocity delivers marketing tools, content, training, Webcasts and Industry Leading Live Events, for Cisco Partners, and is a core aspect of the Cisco Engage framework.Marketing Velocity: www.cisco.com/go/marketingvelocity

San Jose, Ca, Us

Marketing Manager driving pan EMEA go-to-market demand generation campaigns for the Cisco Enterprise Networks, Security, Collaboration and DCV Architectures. Areas also include the recent industry leading BYOD+ and Cloud Connected Solutions/IWAN launches. Activity focus is pipeline creation, acceleration and closure but also includes awareness, education, nurturing and enablement to the named and SP partner segments. Secondary role includes being part of an extended sales and marketing team developing and delivering lead stimulus programs for strategic technology sales areas. FY15 SuccessPart of an amazing team who, with Cisco EMEAR Partners, delivered $1B+ of co-marketing pipeline using Cisco Architecture and Buying Centre Demand Generation Campaigns, in conjunction with new tactics, tools and attitude.FY14 SuccessCo-marketing delivering 245% of target through Cisco Architecture Demand Generation Campaigns adopted and driven by Cisco Partners FY13 Success$300M+ marketing influenced pipeline, recording 28% faster average sales cycle and 49% higher booking average value· "Is Your Network Ready" awareness executed across EMEAR with 4 times the results of similar marketing campaigns, and 1.4 times best performing Cisco campaigns.Marketing Excellence Award Team Winner (2nd yr); The team that has helped drive co-marketing campaign demand generation in to a wider partner audience, creating faster adoption and return.FY12 SuccessSales acceleration pilot program delivering 88:1 ROI. Marketing Excellence Award Team Winner; The team that has helped us (EMEAR Marketing) to transform the way we are building our programs, and crucially has heavily influenced the global programs team in constructing programs with us for the future. FY11 Success Include;- Success Sales Acceleration on Unified Access Promotion: 71:1 ROI- Marketing Heroes Award Winner

London, Gb

Campaigns marketing lead for BT Business in the mobile space. Primary focus around the go-to-market for BT's Office Anywhere product campaign.

London, England, Gb

Progressing from Marketing Manager to Group Marketing Manager with full ownership of the group marketing strategy and execution. A closely aligned marketing/sales/channel plan delivered 1400% YoY growth. Taking temporary lead on channel sales, delivering 163% of target, driving a project to focus on core partners, and releasing under-performing.

Kista, Stockholm, Se

Marketing manager for the Marconi DWDM portfolio, driving positioning in to customer and service provider segments. Overall campaign and product marketing owner. Extensive global campaign executed in support of sales generation.