David Layman Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

• Create and edit all marketing content, digital assets and web content. Manage and create social media content, including blogs and videos. Create scripts, conduct interviews and assist with editing of marketing video.
• Created content for marketing campaigns, including white papers, e-books, product guides, case studies, sales emails, resulting in significant increase in qualified leads and client acquisition
• Worked closely with marketing team on strategic communications and messaging, leading to more consistent tone and voice across all company marketing and communications
• Developed content marketing strategy, including marketing campaigns, SEO and keyword optimization, editorial calendar, themes, topics, curation and distribution, boosting consistency of thought leadership

Greater Atlanta Area

• In charge of all written content including website, printed material and digital asset content. Worked closely with product managers to create written content for products used by sales staff. Managed all social media.
• Wrote content and produced videos for “direct to patient” strategic marketing campaign, which resulted in 9 percent market share increase in mechanical heart valve market
• Created all content for three new product-related websites, which boosted customer content for other departments including human resources and executive staff
• Created content that resulted in regional business awards for the company CEO and CFO.
• Streamlined video editing process, resulting in greater efficiency for generating new patient-facing video content and thus greater customer interaction
• Project managed marketing content for announcement and integration of acquisition of a $200 million European company, including coordination of multi-language communications

Greater Atlanta Area

• Managed day-to-day communications across Cox Automotive brands, specifically supporting Field Sales employees, as well as C-level management and sales leadership. Created ad hoc email messages and communication plans.
• Wrote, designed and formatted two separate weekly internal communications to sales team and leadership, which maintained an open rate of over 70 percent
• Created web, email and video content for successful company-wide internal engagement and sales motivation promotion, ultimately declared by executive leadership as the company’s best promotion to-date
• Created content and designed intranet portal, keeping employees informed up to date on new internal program/product
• Assisted in creation of leadership messages and content for video town hall meetings, keeping 4,000+ -person sales team up to date on important company news and programs

Greater Atlanta Area

• In charge of all content, both internal communications and external marketing. Managed and created inbound marketing content for lead generation, including web content, blog posts, social media, mobile app content.
• Developed sales enablement marketing material resulting in increased lead generation
• Managed marketing communications for sales incentive, employee recognition and engagement programs for Fortune 500 clients, which resulted in significantly greater customer interaction and enhanced client company culture
• Created content for a number of successful proposals and RFPs
• Received professional certification as Certified Recognition Professional (CRP)
• Received the “Spotlight Award” for editorial and communications efforts in the Employee Engagement, Recognition, Incentives, Company Culture industry

Marietta, GA

Singer/Guitarist specializing in acoustic guitar music including popular/classic rock from the 50's, 60's, 70's, 80's to today. Available for corporate functions, restaurants/bars, parties, wedding receptions and special events. Classically Trained Vocalist available for weddings, special events, etc.

Bachelor Of Arts, English, Italian

Certificate, Project Management