David Lazar Email & Phone Number

Mercer Island, WA, US

Issaquah, WA, US

In transition between jobs, I took time to travel, establish a new homestead and reflect on career opportunities.

Seattle, Washington, US

Design & manage service delivery, PMO and product strategy for 50-person cybersecurity consultancy.

Seattle, Washington, US

Team Management, Project Management, Sales & Marketing Management, Marketing Strategy

San Francisco, California, US

Lead PM for consulting engagement with this leading social media, gaming & streaming platform. I led the consulting team, structured the work, served as advocate for client and consulting teams, ensured contract compliance and advised client on strategy for supporting and improving the Creator monetization experience.

San Francisco, CA, US

Helped Autodesk launch a new piracy conversion platform, in order to drive their business transformation to new cloud- and subscription-based business models. My role was defining & leading the Product Management function, including product planning, requirements definition, technology selection, and release planning; with an agile team of 12 onshore and.

San Jose, CA, US

Led Adobe's launch of a new piracy conversion platform, in order to drive their business transformation to new cloud- and subscription-based business models. My roles included strategic direction, program management, and integrating global development and operations teams.

San Jose, CA, US

As Principal Manager for Business Model Strategy, I helped transform Adobe’s software offerings to new cloud and subscription services. Adobe's customers have embraced Creative Cloud, and new service offerings will help redefine the future of creativity.

Redmond, Washington, US

• Developed monetization strategy for Microsoft OneNote Mobile, Microsoft’s first paid apps for iPhone, iPad, and Android platforms.

Redmond, Washington, US

• Drove partnership with Apple Online and multiple worldwide distribution partners, to create new build-to-order program, resulting in significant new revenue stream.
• Directed online-, direct-, and channel distribution strategies, contributing to a 100% increase in annual license sales.
• Led development of competitive strategy and core content, resulting in 10 pt. share gain vs. main competitor.
• Managed development of customer-centered value proposition for two major Office Mac releases, including SKU strategy, pricing, licensing, and positioning.
• Created business case and drove first downloadable/convertible trial for Office Mac, resulting in development of direct distribution channel and significant new revenue stream.
• Championed innovative product activation strategy to reduce casual piracy and increase revenue.

Redmond, Washington, US

• Drove strategy for anti-piracy programs ultimately adopted by Windows, Office, and Windows Server.
• Managed software and systems used by 80% of Windows users.
• Launched and grew consumer online license sales business to $150M annually.
• Led research and telemetry programs, which pinpointed worldwide piracy rates.
• Developed marketing strategy and product partnerships to drive conversion to genuine software.
• Coordinated Windows worldwide anti-piracy strategies, including China, India, Brazil, and Eastern Europe.

Redmond, Washington, US

Established the Visual Studio developer tool suite, and launched the first.NET tools for Microsoft.