Senior Communications Manager
CurrentAs senior communications manager, my role is to create and execute a wide range of communications strategies for seven trade associations and six projects, focused on economic development. I provide strategic and tactical communications support for the entire organization, from copyediting to PowerPoint design to social media support and much more.Accomplishments:- Initiated and managed blogging marketing campaign, leading to significant referrals in the top of the sales pipeline… Show more As senior communications manager, my role is to create and execute a wide range of communications strategies for seven trade associations and six projects, focused on economic development. I provide strategic and tactical communications support for the entire organization, from copyediting to PowerPoint design to social media support and much more.Accomplishments:- Initiated and managed blogging marketing campaign, leading to significant referrals in the top of the sales pipeline and an interview on NPR- Conceptualized and launched comprehensive internal communications strategy to break internal silos and increase cross-collaboration opportunities, leading to teams working together in mission-critical ways- Created and deployed unique value proposition, elevator pitch and tag line to ensure consistent internal and external communications- Crafted and executed strategic communication plan for association meetings and offsite professional development seminars to further engage members, the general public, and the board of directors- Redesigned www.coli.org website, leading to dozens of new high-quality referrals- Write, edit, design, and send regular newsletters to multiple trade associations- Trained staff on leveraging LinkedIn and interpersonal networking to generate new business opportunities- Helped to build strategic plan to help organization achieve long-term goals and solve strategic problems Show less