Senior Manager Of Manufacturing Practice
Singapore, Singapore
Developed and acquired regional marketing strategy project with the PC manufacturing division of a Korea based global electronics company. This project allowed the client to develop immediate credibility in the high-end consumer computing market. The project encompassed a broad base of strategies that included sales/marketing channels, advertising, marketing, consumer retention, and after sales service.Developed the foundation for market entry for a major European luxury car… Show more Developed and acquired regional marketing strategy project with the PC manufacturing division of a Korea based global electronics company. This project allowed the client to develop immediate credibility in the high-end consumer computing market. The project encompassed a broad base of strategies that included sales/marketing channels, advertising, marketing, consumer retention, and after sales service.Developed the foundation for market entry for a major European luxury car manufacturer into Korea. This involved research and analysis of local market base, consumer demographics, and market segmentation. The project also involved intensive work on brand development, sales channel construction, and market growth.Lead and managed a product portfolio strategy project for a major global mobile devices company that involved the creation of an effective strategy for managing product development, go-to-market strategies, consumer acquisition and retention in Asia. Project also involved major work in developing strategies in branding, sales, and marketing to generate a large customer/user base quickly and to develop programs for increased brand/product loyalty and customer service. Show less