P&L responsibility for $200M medical malpractice and life, accident, health insurance affinity programs. Skills include: business strategy, marketing, sales, acquisition and retention. Strong knowledge of customer experience, Voice of Customer (VoC), and customer journey. Report to President.

Responsible for the development and execution of marketing to drive leads for B2B & B2C insurance programs. Lead generation of $50M+ in annual new business. Oversee staff of 16 marketing professionals. Oversight of branding, business development, direct mail, and web.• Reallocated marketing investment to digital resulting in $4.7M in increased sales, reduced cost per acquisition by 58%, and improved profit margin by 600 basis points• Industry awards include:• 2013 Gold Award, IMCA• 2012 Gold Award, DMA

Responsible for the development and execution of marketing to drive leads for B2B & B2C insurance programs. Lead generation of $30+ million in annual new business. Oversee staff of 16 marketing professionals. Oversight of branding, business development, direct mail, and web.Notable Contributions• Reallocated marketing investment to paid digital search resulting in $4.7 million in increased sales, reduced cost per acquisition by 58%, and improved profit margin by 600 basis points• Industry marketing awards:• 2011 Best in Show Award, Print Media, Insurance Marketing Communications Association• 2010 Best in Show Award, Social Media, Professional Insurance Marketing Association• 2010 Gold Award, Direct Marketing Association• 2008 Gold Award, Professional Insurance Marketing Association

Recruited to be part of internal marketing consulting team to evaluate and improve marketing operations within the company. Responsible for identifying best in class programs in the industry and development of new go to market models. Responsibilities also included obtaining senior management approval and implementation through to launch. • Restructured the Unisys global proposal development program utilizing a Six Sigma Lean framework resulting in greater resource utilization and improved win rate 7% in first year. • Restructured global Analyst Relations program into a tiered structure capturing $17M in new business with increased exposure in analyst reports/quotes

Responsible for lead generation, database, and direct marketing activities in launch of cybersecurity practice. In addition, as part of the Unisys ebusiness practice, responsible for identifying new markets for an application service provider (ASP) platform. Role included development of new business and revenue models, marketing and communication strategies. • Implemented 150+ events generating over 1,000 leads and impacting $93M in sales• Exceeded qualified lead and revenue goals for the program by 43% and 20%, respectively, as well as increased close ratio by 15%

Market Analyst, Strategic Marketing PlanningResponsibilities included analysis of class 6,7 and 8 U.S. truck markets.WriterResponsibilities included development of repair manuals