Vice President Marketing
Greater Philadelphia Area
Responsible for the development and execution of marketing to drive leads for B2B & B2C insurance programs. Lead generation of $30+ million in annual new business. Oversee staff of 16 marketing professionals. Oversight of branding, business development, direct mail, and web.Notable Contributions• Reallocated marketing investment to paid digital search resulting in $4.7 million in increased sales, reduced cost per acquisition by 58%, and improved profit margin by 600 basis points• Industry marketing awards:• 2011 Best in Show Award, Print Media, Insurance Marketing Communications Association• 2010 Best in Show Award, Social Media, Professional Insurance Marketing Association• 2010 Gold Award, Direct Marketing Association• 2008 Gold Award, Professional Insurance Marketing Association