David Kelleher Email & Phone Number

- Direct operational activities to drive excellence and growth in the social content and meal kit sectors focusing on a diversified and monetized media strategy. Execute innovative strategies for high-quality, low-cost video production to deliver content within budget and increase profit.- Lead the production oversight for various YouTube series, collaborating closely with founders to optimize team structure, revenue models, and growth strategies. Built revenue model for diversification, encompassing the traditional television model, YouTube, social content, and CPG. - Negotiate and manage third-party agreements for brand activations, strategic partnerships, and content creators, ensuring mutually beneficial outcomes.- Serve as the primary liaison for key brand clients, orchestrating the successful execution of chef led video production and the delivery of thousands of premium meal kits.

- Conceptualized and executed a profitable business model to launch a high-end swimwear and apparel brand, collaborating with lead star Juliette Porter and fashion designer Jaymi Washburn.- Successfully integrated the brand into MTV's long-running series, Siesta Key, working hand in hand with the production company.- Established and managed cross-functional teams responsible for day-to-day business operations, apparel production, marketing (including paid, organic, and influencer marketing), website development, finance, and legal matters.- Achieved remarkable financial success, grossing over $6 million in revenue since inception, while maintaining profitability and fulfilling over 40,000 orders.- Built and optimized the company's online presence, including website development and integration, resulting in the growth of an email list exceeding 90,000 subscribers, an SMS list of 40,000, and an Instagram following of 140,000+.- Launched 45 collections of swimwear, apparel, and accessories over a span of three years, garnering over 1500 5-star reviews from satisfied customers.- Produced a highly acclaimed runway show at Miami Swim Week 2022 within the brand's first year, gaining significant media attention and features in prestigious publications such as Sports Illustrated, E! News, Forbes, Refinery29, Teen Vogue, The Miami Herald, Just Jared, and Morning Honey.

Toronto, Ontario, Ca

• Led the US Reality division, overseeing up to 26 active series and pilots, generating over $100 million in annual revenue. Directly managed production, operations, and corporate and production accounting functions, collaborating with external and internal legal counsel on network, talent, and producer agreements.• Implemented comprehensive departmental restructuring to enhance efficiency and establish a systematic culture to accommodate business expansion. Restructure facilitated the repayment of an internal $8 million debt within one year, rectified cost reporting and budget discrepancies, and significantly improved revenue collection and margin retention.• Conducted rigorous financial and operational analysis of potential acquisitions, resulting in successful purchases. Provided detailed deal structure analysis and identified discrepancies, leading to renegotiation and cost savings exceeding $2 million. Coordinated seamless integration with HR.• Led the Reality division's response to the COVID-19 pandemic across international and multi-state operations, establishing protocols and technology infrastructure for efficient remote work. Collaborated closely with networks, legal, and HR to develop and implement safe production practices.• Identified and addressed transparency issues in production margins by creating an innovative tracking system utilized by production and accounting teams. Provided corporate with real-time margin data, resulting in annual savings of $300,000 in employee costs.• Collaborated extensively with cross-functional departments including creative executives, global production management, corporate and production finance, HR, risk and safety, legal, PR, and business affairs.

Toronto, Ontario, Ca

Santa Monica, Ca, Us

• Launched company with owner from startup to $35 million in annual revenue in 3 years. Directly responsible for overseeing operations, production management, financial systems, business affairs, and maintaining optimum scalability. • Supervised business development and strategy including the creation of an international distribution division, the acquisition of a company which resulted in building a digital division, and a brand funded content initiative to grow client roster and redefine the traditional business model. • Managed team of 30 direct/indirect reports and 500+ freelance employees. Created systems and department structures for finance, production, operations, international sales, and legal departments. Developed internal software for an onboarding process that maximized efficiency for the operations team. • Created financial reporting spreadsheets including corporate flash reports, operating budgets, cash flow, network cost reports, and equipment rental billing. Built financial models to assess investment requirements for establishing numerous new business ventures. • Facilitated negotiations and identified key risk indicators for multiple complex acquisition proposals.• Negotiated over 600 contracts including network, talent, producer, co-production, and international distribution agreements.• Established production and post production equipment rental company resulting in an increase of overall margins and a profit increase of $1 million annually for 8 years. • Oversaw more than 200 pilots and series’ including: Ozzy & Jack’s World Detour (SSN 1-3 A&E), Disney’s Fairy Tale Weddings (Freeform), Elevator Pitch (Entrepreneur Magazine), Very Cavallari (E!), Sausage Dome (Johnsonville Sausages), Hollywood & Football (E!), 24 to Life (A&E, LMN), Ink, Paper, Scissors (BET), The Xperiment (BET), My Uncle is the Green River Killer (LMN), A Wicked Offer (CW), Storage Hunters (SSN 1-6 TruTV), and Mystery Diners (SSN 1-11 Food Network).

Developed policies and procedures as well as financial accounting and reporting documents for US production division of UK distribution company Target Entertainment. Created corporate and production budgets and oversaw all production and legal matters.

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