Director Of Marketing And Communications
Established a dedicated marketing and communications office to help improve communications and marketing strategy for internal and external constituencies. Created a comprehensive branding and standards package to help promote school positioning and identity. Managed and coordinated the design of various school publications. Served as a member of the Advancement team to collaboratively promote and support the school’s various programs for marketing and awareness, prospective family recruitment, and fundraising purposes. Produced a variety of in-house marketing and promotional pieces while also identifying strategic suppliers for outsourcing options when necessary. Launched a new website while also developing and implementing social media pages for MPCS including Facebook, Twitter, Instagram, and LinkedIn. Broadened vendor base for school store merchandise, donor recognition items, and special event materials. Managed school store to record sales levels using branded, high quality products.
