Senior Digital Marketing Specialist
Current• Create and implement SEO strategy and website engagement tracking for 8+ clients ranging from local businesses to enterprise level clients• Collaborate with account managers to plan timelines, milestones, and deliverables• Collaborate with clients for optimization reviews, strategy sessions, and project status• Increase efficiency through creation of dynamic dashboards and reporting templates in Looker Studio (formerly Data Studio)• Implement data-driven approach to website optimization• Train and onboard new team members on SEO and Analytics best practices• Create internal process documents, training materials, and templates• Perform keyword research and data analysis• Perform competitor analysis for SEO gaps and improvements• Create and review scopes of work to align efforts with client expectations and goals