Integral to the senior management team, I collaborate at all levels of the ALP, and with diverse external stakeholders to execute effective media, communication and engagement strategy across print, TV, radio and online digital media.Contributing to effective Election and By-Election campaigns (and associated collateral), I coordinate key ALP events, oversee qualitative and quantitative research, implement policy and system change and innovation, and drive timely and effective crisis… Show more Integral to the senior management team, I collaborate at all levels of the ALP, and with diverse external stakeholders to execute effective media, communication and engagement strategy across print, TV, radio and online digital media.Contributing to effective Election and By-Election campaigns (and associated collateral), I coordinate key ALP events, oversee qualitative and quantitative research, implement policy and system change and innovation, and drive timely and effective crisis management that strengthen electoral outcomes, and membership growth. Show less

Leading a high-performing team of paid (40) and volunteer (9000) field campaign workers, I delivered planning, scheduling and team rostering to execute communication, engagement and field marketing campaigns with over 750,000 profiles, and target of over one million peer-to-peer contacts, in addition to print, TV, radio and digital social media channel collateral for the central field campaign, and 32 associated field campaigns across NSW. Maintaining the internal campaign management… Show more Leading a high-performing team of paid (40) and volunteer (9000) field campaign workers, I delivered planning, scheduling and team rostering to execute communication, engagement and field marketing campaigns with over 750,000 profiles, and target of over one million peer-to-peer contacts, in addition to print, TV, radio and digital social media channel collateral for the central field campaign, and 32 associated field campaigns across NSW. Maintaining the internal campaign management system, I developed and led delivery of strategic change projects, and leveraged from research to design the NSW State campaign internal metrics program, monitor and report on campaign effectiveness (to inform future campaigns), and identify and implement opportunities for innovation. Show less

As Account Manager I acted as the first point of contact for publishers and subscribers, delivered effective business development activities, and successfully executed sales and marketing campaigns to deliver agreed performance targets.Developing and executing communication, engagement and marketing strategies, plans, campaigns and promotions, I contributed to, and published website content for the online magazine subscription marketplace and clearing house.Leveraging from high… Show more As Account Manager I acted as the first point of contact for publishers and subscribers, delivered effective business development activities, and successfully executed sales and marketing campaigns to deliver agreed performance targets.Developing and executing communication, engagement and marketing strategies, plans, campaigns and promotions, I contributed to, and published website content for the online magazine subscription marketplace and clearing house.Leveraging from high level analysis skills I delivered market research and analysis, and contributed to sales and revenue analysis, and reporting which increased subscriber retention, iSubscribe market share, and revenue growth. Show less

As Volunteer Coordinator for the 2013 Federal Election, I recruited volunteers, delivered volunteer campaign and field training programs, and effectively planned, devised schedules, rostered, and delegated activities which ensured execution of high-quality campaign and field activities.Acting as the key point of contact, I collaborated effectively with the executive and volunteers to confirm clear accountabilities, ensure high performance standards, and execute agreed campaign outcomes. Show more As Volunteer Coordinator for the 2013 Federal Election, I recruited volunteers, delivered volunteer campaign and field training programs, and effectively planned, devised schedules, rostered, and delegated activities which ensured execution of high-quality campaign and field activities.Acting as the key point of contact, I collaborated effectively with the executive and volunteers to confirm clear accountabilities, ensure high performance standards, and execute agreed campaign outcomes. Show less