David Lund Email & Phone Number

Columbia, South Carolina, US

GrowthSpring Group helps food company leaders identify and implement breakthrough opportunities to accelerate sales and profit growth. Most often, we work with a food company owner to remove frustrations and identify better pathways to grow and sustain their business. We work with regional, national, and multinational clients to unlock customer insights.

US

Breakthrough Solutions provides personalized, practical solutions that enable our fresh produce company clients to achieve results beyond what they had thought possible. Our mission is to generate the financial results that enable our clients to prosper and reinvest in their business, communities, and environment. Our Success Enablers form a.

Weston, Florida, US

Advisory & Transparency Board. Thx! is a social impact brand of produce focused on promoting farmworkers' dignity by helping them achieve a dream. https://thxdreams.com/

Providing safe and affordable access to fresh fruit and vegetables during Covid was a priority. Fresh My Way delivered some of the freshest produce to South Florida homes. I enjoyed working as a key start-up team member that took a disruptive approach to fresh home delivery.

Volunteer role working with the South Carolina Department of Agriculture and more than 100 member companies. The SCSFA has helped farmers, producers, and retailers across the state connect, enhance their skill sets, and grow their businesses. https://shoplocalsc.org/

Harleysville, PA, US

Our diverse team is a fusion of the best aspects of small, “Creative Boutiques” harnessed to the strategy, metrics, and marketing savvy of “The Big Boys.” We combine enthusiasm, talent, responsiveness, and passion, with business acumen, brand stewardship, client-side perspective, and performance accountability to help food industry clients succeed and.

Columbia, SC, US

I led the marketing and communications team for the Darla Moore School of Business at the University of South Carolina to help build the brand and impact for this leading business school that is ranked #1 in international business for both its undergraduate and MBA programs.Marketing initiatives included web, digital and social media marketing, marketing.

Columbia, SC, US

Transitioned from outside consulting role to a contract leadership role in the Marketing and Communications department

Columbia, SC, US

• Pure Fishing is the world's largest provider of fishing tackle. Key brands include Abu Garcia, Penn, Berkley, Shakespeare, Ugly Stick, Powerbait and Trilene.Leader of 25 person marketing department with strategic teams.
• Launched shopper marketing at Pure Fishing. Initiated segmentation and consumer decision tree research to guide shopper strategy development. Leveraged shopper insights to enhance retailer relationships and launch new.
• Expanded digital marketing/social media efforts. Our team launched 3 new websites, 4 Facebook pages, 7 YouTube channels, created over 50 MS Tag mobile pages, expanded use of web advertising and SEO, and created over.

Aberdeen, Scotland, GB

• Built and led a new corporate marketing department for the U.S. division of a $10B international leader in transportation services. Responsible for building brands, identifying new business leads and establishing a.
• Developed new brand positioning and expanded brand tools for sales team. Launched new direct mail campaigns to drive prospects to web and capture leads. Redesigned and re-launched 3 brand websites and created 2 new.
• Created integrated digital direct marketing campaign that drove prospects to our microsite and leads to our CRM software. Led shift from print advertising to digital to reduce costs and boost marketing ROI.
• Boosted productivity of company trade show efforts via pre-and post show direct marketing campaigns.

Étoy, Vaud, CH

• Launched and spearheaded innovation efforts for $800MM Chiquita Fresh North America (CFNA) banana and other fresh produce business by building key capabilities such as consumer insights, stage-gate process, banana.
• Led multiple innovation teams from concept to launch. Coordinated ideation/product development efforts to fill innovation pipeline with qualified concepts and new innovation platforms.
• As General Manager for an international innovation team, developed breakthrough technology and consumer platforms to create, test, and launch new consumer-driven, value-added products.
• Identified new positioning, packaging, and pricing strategy to transform a limited specialty banana into the most profitable product at Chiquita—Chiquita Minis. Increased profit margins by 300%.
• While at Chiquita, supervised the Market Research department for 9 years. Led over 100 custom qualitative and quantitative research projects to provide insights to guide strategic growth initiatives.

Étoy, Vaud, CH

• Drove exceptional growth by directing multi-agency team to plan, create, and execute national and local advertising and retailer programs. SAMPLE ACCOMPLISHMENTS
• Co-developed numerous new merchandising tools and promotions with Wal*Mart marketing and buying departments leading to breakthrough shopper marketing programs and velocity increases at retail.
• Team leader for the development of award-winning ChiquitaKids program, including national advertising, Chiquitakids.com web site, grade 1-6 school curriculum, and regional special events. Achieved goal of building.
• Led nutrition marketing efforts to increase awareness of banana nutrition and to reverse misinformation and sales declines caused by fad diets. Partnered with American Heart Association in heart health communication.
• Led environmental marketing efforts to educate consumers and communicate Chiquita's work with the Rainforest Alliance to improve environmental and social responsibility in Central America.

Étoy, Vaud, CH

• Coordinated agency teams to prepare and execute marketing plan for U.S. and Canada, including advertising, consumer promotions, and public relations.SAMPLE ACCOMPLISHMENTS
• Initiated award-winning national customer promotions that increased sales 15-20% vs. non-participating accounts on the number one item in the grocery store.
• Introduced category management tools to bananas and produce. Leveraged award-winning Chiquita Category Management Program to test, prove, and communicate retail best practices to increase retailer sales & profits..

Chicago, IL, US

• SAMPLE ACCOMPLISHMENTS
• Category Manager, canned dog food—increased share by over 25% by re-engineering manufacturing process and improving product at no incremental cost.
• Category Manager, new pet snacks—Led development of new products for pet snacks group--drove 35% non-grocery revenue growth via new products and in-store programs. Member of benchmarking team to develop best-in-class.

Chicago, IL, US

Managed $85MM trade marketing budget for canned cat food business, including 9-Lives cat food. Introduced category management to the pet food aisle.

B.S., Management / Marketing

Master Of Business Administration - Mba