Account Leader

Media Planning & BuyingSocial Media PlanningSocial Community ManagementCampaign Ideation & ExecutionPaid Social Buying & KOL ManagementIntegrated Digital Marketing

Offer social media research and consulting service for big brands in FMCG category;Face with clients directly, listening to the demands and transfering them into solutions effectively and presenting the deliverables in the final;Provide consulting service based on social media via deep understanding on clients' overall strategy and business goal;Provide digital marketing strategy based on integrated study on cross platform, including BBS, microblog, video and online banner;Set up online KPIs for brand digital marketing;Consumer segmentation insight based on user behavior in new media

Serve as liaison between client, creative agency and online media with regards to digital media planning and media buying;Cooperate with monitoring agency to produce weekly quantitative tracking reports on media performance through different indicators such as impression, click and cost

Analyze iWOM (Internet Word-of-Mouth) buzz from social media channels (e.g. BBS, Blog, SNS) and conduct quantitative and qualitative reports, including brand equity audit, product feedback, campaign evaluation and social media communication strategy insight for blue-chip FMCG clients and agency partners;Present the deliverables to clients independently;Keep close contacts with clients to understand and fulfill their requirements;Lead a team of assistant analysts and interns to conduct FMCG projects, including report structuring, task allocating, and process controlling;Guide and instructor junior staff on reporting and internal customized tracking-tool using