David Mcnaughton Email & Phone Number

Mediacom Park, Ny, Us

Responsible for Sales and Marketing for Mediacom Communications, which is the 5th largest cable company in the US providing cable television, high speed data, and telephone service to customers in 22 states. Accelerated customer acqusition and retention by instituting exhaustive program on data-driven customer focus. Launched what was awarded Multichannel News' "Change initiative of year" by rebranding Mediacom based on service differentiation rather than strictly price. Launched first fully integrated digitial advertising strategy, gaining share. Led company initiative to measure and improve Net Promoter Score. CTAM Board Member helping drive industrywide product and positioning improvements.

Waynesboro, Va, Us

Responsible for broad aspects of marketing including branding, pricing, promotions, handset strategy, product development, distribution strategy, customer retention, ARPU management, and corporate strategy. Launched FRAWG as prepaid "fighter brand", which emulates the high-growth, low-cost strategy of national low cost providers. Launched rebranding of core nTelos Wireless brand, pivoting the brand from being simply a low-priced brand to one that provides differentiated quality in terms of network and service.."Discover the Power of n". Managing portfolio of 79 company stores to balance growth and cost. Redesigned credit strategy to allow us to capture more postpaid customers while managing risk of customers with poor credit. nTelos has since been acquired by Shentel.

GM of consumer division, responsible for wireline, DSL, wireless, home security monitoring, and home video products including both DIRECTV and Fiber-to-the-Home. Consolidated organization to be customer-centric rather than product centric, while reducing customer churn and improving growth rates and profit margins.

El Segundo, Ca, Us

Responsibile for marketing to prospects, and for management of all direct sales channels at DirecTV. Improved response rates of prospect direct mail 12%, and improved close rates of inbound sales centers 23%. Also responsible for Para Todos Spanish-language product.

Overland Park, Kansas, Us

Responsible for increasing the value of Nextel's customer base by 1) Decreasing churn (from 3.0% to 1.4%) 2) Increasing share of wallet by implementing targeted cross-sell and upsell programs, and 3) Decreasing cost to serve each customer by gathering customer data and matching required level of service to service level offered. Managed $160M annual budget, 2000 FTE team. Selected as executive sponsor of cross functional integration team managing the Sprint-Nextel Merger.Led company-wide churn initiatives, including employee campaigns to educate and promote, Decision Support enhancement, customer modeling, and customer experience strategy process. Report to Chief Service Officer. Direct reports include 3 VPs and 2 Senior Directors.

Overland Park, Kansas, Us

Responsible for sales and marketing across the South region of the US for Nextel, including Florida, Texas, Georgia, Carolinas, Alabama, Missouri, and Tennessee. Team developed price plans, advertising strategy, targeted direct mail, sales compensation and support programs, and product development. Led South Region to leading operational performance including lowest CPGA, highest ARPU, and highest penetration/market share. In 1999 position was expanded to manage the east region, which included NY, Boston, Philadelphia, and Baltimore/Washington.

Various leadership roles at PacTel (which become AirTouch, now Verizon Wireless). Started in PacTel Paging in Dallas in Business Development and Finance, moved to Irvine, CA to run business planning for PacTel Cellular (then the largest cellular provider in the US), than promoted to Director of marketing for PacTel Cellular Atlanta (for 5 years), overseeing rebranding to AirTouch Cellular along with exponential market growth. Then selected by senior management to lead marketing for international partnerships in Europe and Asia for AirTouch International.

Arthur Andersen Management Consulting group. Specialized in financial services mergers.

Mba, Business

Bba, Finance

Ba, Economics

Economics