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•Led new product introductions including category expansion•Expanded a licensed product division that included choosing licenses, negotiating contracts and creating the product line plan. Sales grew to over $20 million. Established and maintained relationships with licensors such as Disney, Nickelodeon, Tony Hawk and others.•Built a sourcing office in China to reduce sourcing costs and improve product quality. Managed Asian operations. •Overhauled the product development process to reduce time-to-market •Led negotiations with Asian factories. Achieved millions of dollars of cost savings •Directed product line strategy and competitive analysis.

Product Development & Asian Operations•Turned around Applause’s ailing Custom Products division. Grew the Custom business from $7 million to $20 million in less than 2 years•Reduced time-to-market from one year to as fast as 3 months; •Led the ideation of new product concepts for clients •Managed Asian manufacturing including QA/QC •Promoted to Sr. Director responsible for both premium toys & custom product development for major accounts such as General Mills, and Kohls (approx. $60 million)

•Created and managed a Marketing and Product Development department. •Analyzed product line performance, planned and executed new product launches. •Resourced products directly from Asian vendors to reduce product costs 40%

*Managed a $20 million portfolio of collectible gift products that included brands such as Hummel, Disney, and Garfield. *Market research, inventory planning, product commercialization, and advertising *Planned and managed a $6 million advertising budget