• Designed a series of user-focused features and experiences, delivering a 20% improvement in user engagement, a15% decrease in user support calls, and a 20% increase in user happiness.• Collaborated with a team of designers and user researchers to develop an effective user-centered design processand ensure consumer centric designs using interviews, focus groups, surveys, usability studies, and heuristicanalysis.• Implemented user testing and usability analysis to assess the effectiveness of product features, identify andprioritize areas for improvement, and refine user experiences.• Developed, conducted, and analyzed user research and usability testing to discover design opportunities,substantiate feature ideas, and evaluate product effectiveness.

• Worked in a cross-functional team, coordinating with business stakeholders to design, develop, and launch afreelancer platform servicing hundreds of businesses across the US. Achieved $150,000+ in revenue after 6 monthsof launch.• Developed a product strategy by distilling complex customer problems into simple solutions (UX/UI) withwireframes and user flows to optimize user interactivity, visuals, and accessibility to meet user needs, resulting inan increase in user retention by 45%.• Created a scalable, user-centered process by conducting in-depth heuristic evaluations, validating designsthrough user research, and continuously incorporating user feedback throughout the development cycle.• Redesigned product flows, created new user flows, and conducted user testing to improve user experience andreduce churn. Developed innovative solutions for high-traffic business applications, which saw a 25% reduction inaverage task time.

• I collaborated with a team of experienced professionals and had the opportunity to develop my skills in user interface design, user experience design, and user testing(Designed and implemented usability tests, resulting in a 20% increase in task completion rate).• I worked with a cross-functional team to ship more than 10 product releases, analyzed performance data and user feedback to optimize design iterations, and remodel the company’s design system, resulting in a 20% increase in user satisfaction after the update. • Performed qualitative and quantitative research, maintained design system and style guides.